In August I wrote a thesis I never published. The funds I was warning were key Crossover Research clients, so I stayed quiet. Since then, ๐ฆ๐ผ๐ณ๐๐๐ฎ๐ฟ๐ฒ ๐บ๐๐น๐๐ถ๐ฝ๐น๐ฒ๐ ๐ฎ๐ฟ๐ฒ ๐ฑ๐ผ๐๐ป ๐ฑ๐ฌ% . Salesforce
$CRM, ServiceNow
$NOW, Adobe
$ADBE, Workday
$WDAY all off 40% from highs. Thomson Reuters
$TRI dropped 16% in a single session on the Anthropic legal agent launch. The SaaSpocalypse arrived. So here's the follow-up. Not commentary on what happened, but where I think this goes next.
Most vertical SaaS companies aren't underperforming because their software is bad. ๐ง๐ต๐ฒ๐'๐ฟ๐ฒ ๐๐ป๐ฑ๐ฒ๐ฟ๐ฝ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ถ๐ป๐ด ๐ฏ๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐๐ต๐ฒ๐ ๐ป๐ฒ๐๐ฒ๐ฟ ๐ฏ๐๐ถ๐น๐ ๐๐ต๐ฒ ๐๐ฒ๐ฐ๐ผ๐ป๐ฑ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐. And the first business is under attack. For twenty years, one of the biggest SaaS moats was engineering complexity: deep technical talent, long roadmaps, compounding codebases that were genuinely hard to replicate. ๐๐ ๐๐ฝ๐ฒ๐ป๐ฑ๐ฒ๐ฑ ๐๐ต๐ฎ๐ ๐ฎ๐น๐บ๐ผ๐๐ ๐ผ๐๐ฒ๐ฟ๐ป๐ถ๐ด๐ต๐.
Product development is democratizing to operators with no code background but strong product vision. Look at Anthropic: they've built the engine and are shipping lookalike products at a cadence that would have taken a legacy SaaS vendor three years of roadmap, with a fraction of the headcount. That pace can kill legacy businesses overnight.
๐๐ณ ๐๐ต๐ฒ ๐ฒ๐ป๐ด๐ถ๐ป๐ฒ๐ฒ๐ฟ๐ถ๐ป๐ด ๐บ๐ผ๐ฎ๐ ๐ถ๐ ๐ด๐ผ๐ป๐ฒ, ๐ณ๐ผ๐๐ฟ ๐บ๐ผ๐ฎ๐๐ ๐ฟ๐ฒ๐บ๐ฎ๐ถ๐ป: ๐ฑ๐ถ๐๐๐ฟ๐ถ๐ฏ๐๐๐ถ๐ผ๐ป, ๐ฝ๐ฟ๐ผ๐ฝ๐ฟ๐ถ๐ฒ๐๐ฎ๐ฟ๐ ๐ฑ๐ฎ๐๐ฎ, ๐๐ผ๐ฟ๐ธ๐ณ๐น๐ผ๐ ๐ฏ๐ฟ๐ฒ๐ฎ๐ฑ๐๐ต, ๐ฎ๐ป๐ฑ ๐ฟ๐ฒ๐ด๐๐น๐ฎ๐๐ผ๐ฟ๐ ๐ถ๐ป๐๐๐น๐ฎ๐๐ถ๐ผ๐ป. The first three are moats the company builds. The fourth is a moat the company captures, and it's the one most resistant to AI disruption.
๐ฅ๐ฒ๐ด๐๐น๐ฎ๐๐ผ๐ฟ๐ ๐ฐ๐ผ๐บ๐ฝ๐น๐ฒ๐
๐ถ๐๐ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ๐ ๐๐๐ถ๐๐ฐ๐ต๐ถ๐ป๐ด ๐ฐ๐ผ๐๐๐ ๐๐ต๐ฎ๐ ๐ต๐ฎ๐๐ฒ ๐ป๐ผ๐๐ต๐ถ๐ป๐ด ๐๐ผ ๐ฑ๐ผ ๐๐ถ๐๐ต ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐พ๐๐ฎ๐น๐ถ๐๐. Once a vendor is embedded in a compliance workflow, ripping them out means re-attesting, re-auditing, and re-certifying every downstream process. The buyer isn't paying for software, they're paying for the accumulated paper trail. Tyler Technologies ($TYL) is the clearest version of the pattern. State and local government software across courts, public safety, assessment, and ERP. Every module is married to statutory process, FIPS, CJIS, audit trails, and procurement cycles that take years. TYL is down 42% TTM and 2026 guidance came in soft, but the moat didn't break. Revenue still compounded, and government procurement runs on five-year cycles, not five-week news cycles. Veeva is the sharper version. Revenue up 16% in FY26, Q4 beat, the stock still down 25%. The market is selling execution, not weakness. Guidewire in P&C insurance, where regulatory filings and rate approvals anchor the stack, sits in the same setup: still compounding ARR, still winning cloud conversions, multiple reset anyway. Same pattern across all three: multiples compressed, fundamentals intact. The moat is the regulatory surface area itself, and it compounds because the rules get more complex, not less.
๐ ๐๐ฎ๐ ๐น๐ผ๐ป๐ด ๐ฃ๐ฎ๐น๐ฎ๐ป๐๐ถ๐ฟ ๐ฎ๐ $๐ญ๐ฏ (read that here:
x.com/blyons151/status/17920โฆ). ๐ก๐ผ๐ ๐ฏ๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐บ๐ผ๐ฑ๐ฒ๐น ๐ผ๐ฟ ๐๐ต๐ฒ ๐๐ผ๐ผ๐น๐ถ๐ป๐ด. ๐๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ผ๐ป๐๐ผ๐น๐ผ๐ด๐. Palantir is the proprietary-data version of the regulatory thesis. Once Palantir sits between the customer and their own data, ripping it out means rebuilding the data model from scratch. Snowflake and Databricks never had that entrenchment layer. AIP bootcamps then turned the data moat into a distribution moat: 660 bootcamps in a single quarter, 94% y/y US customer deal growth, bookings at 1.9x sales. Own the data, ship functional AI on top of it, let the GTM compound. Every vertical incumbent has a version of this available. The question is whether they'll build it before a challenger does.
But regulatory insulation is necessary, not sufficient. Plenty of vendors inside regulated verticals are still getting squeezed because they never became AI-native. BlackLine ($BL) and Trintech are feeling it in close and reconciliation as Numeric, Maximor, and Stacks build AI-native from day one. nCino ($NCNO) in banking faces the same challenge. The regulatory moat buys you time. It doesn't buy you the decade.
๐ง๐ต๐ฒ ๐๐ถ๐ป๐ป๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ๐บ๐๐น๐ฎ ๐ถ๐ ๐ฑ๐ฎ๐๐ฎ ๐ผ๐ฟ ๐ฟ๐ฒ๐ด๐๐น๐ฎ๐๐ผ๐ฟ๐ ๐๐๐ฟ๐ณ๐ฎ๐ฐ๐ฒ ๐ฎ๐ฟ๐ฒ๐ฎ ๐ฝ๐น๐๐ ๐ณ๐๐ป๐ฐ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐, ๐ป๐ผ๐ ๐ผ๐ป๐ฒ ๐ผ๐ฟ ๐๐ต๐ฒ ๐ผ๐๐ต๐ฒ๐ฟ. Look at why Claude is winning. Anthropic isn't competing on model benchmarks, they're competing on functional workflow. Building for the user, not the leaderboard. That's the playbook vertical incumbents need to run. Take the moat you already have, whether it's regulatory or data-entrenchment, layer genuine workflow AI on top, and the challenger can't catch you. The vendors that do both win the decade. The ones that rely on inertia alone get caught. The ones that ship AI without an anchor get commoditized. You need both.
๐ง๐ต๐ฒ ๐ฏ๐๐๐ฒ๐ฟ ๐ถ๐ ๐๐ฒ๐น๐น๐ถ๐ป๐ด ๐๐ผ๐ ๐๐ต๐ถ๐ ๐ฝ๐น๐ฎ๐ถ๐ป๐น๐. A study we ran with Battery Ventures on AI adoption in the Office of the CFO (
battery.com/blog/first-codinโฆ) surveyed 129 finance leaders at companies from $50M to $5B in revenue. 77% said they want to uplevel existing systems with AI from new vendors that layer onto existing systems. Only 15% want to replace their current system of record with an AI-native platform. The incumbent wins if they ship AI. The AI-native challenger wins only if the incumbent doesn't.
The signal shows up in our VoC data too. In regulated verticals, mission criticality scores cluster above 9, and NPS doesn't track satisfaction, it tracks switching friction. Customers will tell you the product is mediocre and still score it 9 on "would not switch" because the compliance team vetoes any alternative. ๐ง๐ต๐ฎ๐'๐ ๐๐ต๐ฒ ๐๐ถ๐ด๐ป๐ฎ๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐ฎ ๐ฐ๐ผ๐บ๐ฝ๐น๐ถ๐ฎ๐ป๐ฐ๐ฒ-๐ถ๐ป๐๐๐น๐ฎ๐๐ฒ๐ฑ ๐๐ฒ๐ป๐ฑ๐ผ๐ฟ, ๐ฎ๐ ๐น๐ผ๐ป๐ด ๐ฎ๐ ๐๐ต๐ฎ๐ ๐๐ฒ๐ป๐ฑ๐ผ๐ฟ ๐ถ๐ ๐ฎ๐ฐ๐๐ถ๐๐ฒ๐น๐ ๐๐ต๐ถ๐ฝ๐ฝ๐ถ๐ป๐ด ๐ฎ๐ด๐ฎ๐ถ๐ป๐๐ ๐๐ต๐ฒ ๐๐ ๐ฐ๐๐ฟ๐๐ฒ.
Which brings us back to the second business for everyone outside the regulated or data-entrenched moat. Seat ARR got them to $100M. But with the shift to agentic workforce structures, partial human capital replacement, and pricing pressure compressing margins, the traditional SaaS model has to transform fast. The next $500M comes from monetizing the installed base: marketplace rake on demand they generate for their own customers, capital products underwritten by their own transaction data, supplier monetization, brand partnerships, group buying. The assets are already sitting there. Captive SMB audience. Proprietary transaction and behavioral data. A distribution pipe (the UI itself) that delivers new products at near-zero CAC.
๐ช๐ต๐ฎ๐'๐ ๐บ๐ถ๐๐๐ถ๐ป๐ด ๐ถ๐ ๐ผ๐ฟ๐ด๐ฎ๐ป๐ถ๐๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ถ๐น๐น. Monetizing the installed base requires a different org than the one that got you to scale. Different GTM, P&L optics, and talent. Founders and boards under-invest because year one looks worse before it looks better, and public markets punish any SaaS multiple that starts to look like fintech or marketplace. So the second business never ships. The round prices in the optionality. The multiple compresses. The exit underwhelms.
๐ง๐ต๐ฟ๐ฒ๐ฒ ๐ฑ๐ถ๐น๐ถ๐ด๐ฒ๐ป๐ฐ๐ฒ ๐พ๐๐ฒ๐๐๐ถ๐ผ๐ป๐ ๐ป๐ผ๐ ๐ฒ๐ป๐ผ๐๐ด๐ต ๐ถ๐ป๐๐ฒ๐๐๐ผ๐ฟ๐ ๐ฎ๐ฟ๐ฒ ๐ฎ๐๐ธ๐ถ๐ป๐ด:
๐ญ. ๐ช๐ต๐ฎ๐ ๐ฝ๐ฒ๐ฟ๐ฐ๐ฒ๐ป๐ ๐ผ๐ณ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ฐ๐ผ๐บ๐ฒ๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ผ๐๐ฟ๐ฐ๐ฒ๐ ๐ผ๐๐ต๐ฒ๐ฟ ๐๐ต๐ฎ๐ป ๐๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฝ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐ฝ๐ฎ๐๐บ๐ฒ๐ป๐ ๐ฝ๐ฟ๐ผ๐ฐ๐ฒ๐๐๐ถ๐ป๐ด? Under 5%, they haven't started. 10 to 20%, thesis is live. Over 20%, it's working.
๐ฎ. ๐๐ผ๐ ๐ต๐ฎ๐ฟ๐ฑ ๐๐ผ๐๐น๐ฑ ๐ถ๐ ๐ฏ๐ฒ ๐๐ผ ๐ฟ๐ฒ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐๐ต๐ถ๐ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ฐ๐ฟ๐ฎ๐๐ฐ๐ต ๐๐ถ๐๐ต ๐๐ ๐๐ผ๐ฑ๐ฎ๐? If a well-funded team with Claude and six engineers could rebuild the functional product in nine months, the software isn't the moat. The moat has to live somewhere else: proprietary data, a network, integrations, or regulatory surface area the challenger can't clear. If you can't point to at least one, you're underwriting a melting ice cube.
๐ฏ. ๐ช๐ต๐ฎ๐ ๐ฝ๐ฒ๐ฟ๐ฐ๐ฒ๐ป๐ ๐ผ๐ณ ๐๐ต๐ฒ ๐ฏ๐๐๐ฒ๐ฟ'๐ ๐๐๐ถ๐ฐ๐ธ๐ถ๐ป๐ฒ๐๐ ๐ถ๐ ๐ฟ๐ฒ๐ด๐๐น๐ฎ๐๐ผ๐ฟ๐, ๐ฎ๐ป๐ฑ ๐๐ต๐ถ๐ฐ๐ต ๐๐ฎ๐ ๐ถ๐ ๐๐ต๐ฒ ๐ฟ๐๐น๐ฒ ๐๐ฒ๐ ๐บ๐ผ๐๐ถ๐ป๐ด? A regulatory moat evaporates if the regulation simplifies. Underwrite the direction of travel, not just the current state.
๐๐ป๐ฑ ๐๐ต๐ฒ ๐ฐ๐น๐ผ๐ฐ๐ธ ๐ถ๐ ๐๐ถ๐ด๐ต๐๐ฒ๐ฟ ๐๐ต๐ฎ๐ป ๐บ๐ผ๐๐ ๐ฟ๐ฒ๐ฎ๐น๐ถ๐๐ฒ. Retention in enterprise SaaS has largely been defined by the pain of systems replacement, not genuine moat. If the stickiness isn't backed by proprietary data, a harvesting flywheel, or regulatory surface area, those vendors are about to get disrupted. Pure seat-based pricing is dying unless vendors embrace agent-seat models, and LLM providers have been subsidizing the market on token cost, with recent pricing shifts signaling cash reserves aren't infinite.
๐๐ฒ๐ฟ๐ฒ'๐ ๐๐ต๐ฒ ๐๐ป๐ฑ๐ฒ๐ฟ๐ฎ๐ฝ๐ฝ๐ฟ๐ฒ๐ฐ๐ถ๐ฎ๐๐ฒ๐ฑ ๐ฝ๐ผ๐ถ๐ป๐: ๐๐-๐ป๐ฎ๐๐ถ๐๐ฒ ๐ฐ๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ผ๐ฟ๐ ๐ต๐ฎ๐๐ฒ ๐๐ผ๐ฟ๐๐ฒ ๐ด๐ฟ๐ผ๐๐ ๐บ๐ฎ๐ฟ๐ด๐ถ๐ป๐ ๐๐ต๐ฎ๐ป ๐ฆ๐ฎ๐ฎ๐ฆ ๐ถ๐ป๐ฐ๐๐บ๐ฏ๐ฒ๐ป๐๐, ๐ป๐ผ๐ ๐ฏ๐ฒ๐๐๐ฒ๐ฟ. Inference costs haven't collapsed, and burning VC cash to subsidize unit economics is a bridge, not a business model. The incumbents should be winning on P&L. They're losing on product velocity and AI-readiness. That's a solvable problem if the board has the will to ship. Vendors without a second business, without a data moat, and without regulatory insulation will still lose, despite having better margins than their AI-native challengers. Customers switch on features and speed, not on unit economics.
๐๐ป๐๐ฒ๐ฟ๐ฝ๐ฟ๐ถ๐๐ฒ ๐ฎ๐ป๐ฑ ๐ฟ๐ฒ๐ด๐๐น๐ฎ๐๐ฒ๐ฑ ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฎ๐น๐ ๐ฎ๐ฟ๐ฒ ๐๐ต๐ฒ ๐น๐ฎ๐๐ ๐๐ฎ๐ณ๐ฒ ๐ต๐ฎ๐ฟ๐ฏ๐ผ๐ฟ, ๐ฎ๐ป๐ฑ ๐ผ๐ป๐น๐ ๐ฏ๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐ผ๐ณ ๐ฑ๐ฎ๐๐ฎ ๐ฏ๐ฟ๐ฒ๐ฎ๐ฑ๐๐ต ๐ฎ๐ป๐ฑ ๐ฐ๐ผ๐บ๐ฝ๐น๐ถ๐ฎ๐ป๐ฐ๐ฒ. Everywhere else, the premium is about to get competed away. Any fund underwriting vertical SaaS exposure right now should be asking the second-business question before the next check clears. DM me, email me brad@crossoverresearch.com, or let's chat about your portfolio/underwriting process (
book.crossoverresearch.com).
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