Founder @ZyppySEO Ξ Published at @Moz Ξ Follow for Tweets about SEO, AI, Brand Marketing, Google Ranking Signals, Higher Traffic/Conversions, 10x Content

Joined November 2010
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New: AI Citation Ranking Factors Everyone talks about AI Citations as a way to boost visibility traffic, but what works? To find out, I gathered every study/experiment from the past 2 years, and scored the biggest wins 22 Ranking Factors associated with earning AI citations
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Maybe a coincidence, but as soon as I claimed my Google Search Profile, searches for my name were suddenly correct
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The State of SEO in 2026 Great conversation with the folks at @Adsy_Com - covered nearly every major SEO topic of the year: - Why Google doesn't know who should rank number one until you tell them - How AI overviews moved discovery consideration away from your website - How optimizing for CTR can actually hurt you - A three-layer framework Google uses to evaluate every page - What Google's site quality patent reveals about branded search More: youtube.com/watch?v=YSvvHN17…
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Fascinating. Can too many navigation links eat your "LLM reading budget" when AI bots crawl your site? As SEOs, we know that Google is very, very good at understanding page layout what to ignore/pay attention to Other AI crawlers, probably not so much
Your navigation might be eating your LLM reading budget ⁉️ We took a closer look at how pages are actually read in ChatGPT Deep Research, to understand what's really happening under the hood. On its first visit, Deep Research reads each page through a fixed window of about 5,700 characters. The heavier a page's navigation, the less of that budget is left for your content. We grouped pages by how many navigation links they carry: ➡️ 𝗟𝗶𝗴𝗵𝘁 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻 (under 20 links) About 𝟳𝟴% of the first read is your actual content. This is what a clean, content-first page looks like. ➡️ 𝗠𝗲𝗱𝗶𝘂𝗺 (20–59 links) About 𝟱𝟱%. Nearly half the read is already spent on navigation and markup, and this is where most pages land. ➡️ 𝗛𝗲𝗮𝘃𝘆 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻 (60 links) Only about 𝟯𝟯%. Two-thirds of the read goes links before the model even reaches your answer. So on cluttered sites, more than half the reading budget is gone before your real content even begins.
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Friends, it's time I told you about my secret identity
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Google Trends is now completely bonkers, likely due to AI search For every AI search, Google performs multiple fan-out queries, and those fan-outs look to be getting lumped together Either that or protein powder, SEO, running shoes, and CBD all became *hugely* popular in 2026
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h/t @JamesFinlayson who spotted this on LinkedIn
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Last week, Google launched "Search Profiles" • Gives creators a profile to highlight social posts/articles • Can increase visibility in Discover for followers • Claiming a profile may create a knowledge graph • Currently available in US to publishers with larger followings
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You can check your eligibility here profile.google.com/claim

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Like it or not, your website almost certainly now has more bot visitors than humans. Latest Cloudflare data: - Bots: 57.4% - Humans: 42.6% Let's call it a tax. While Google/AI companies monetize all your website data, you still pay the hosting bill
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This is a real screenshot from Google's new Search Generative AI performance report in Search Console Importantly, they didn't include "Clicks" because—presumably—they don't want you to see how little traffic they send
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SEO Vibes Summit in Poland was an obscenely good time - The WhitePress team is amazingly professional and friendly - Incredible venue, location, and activities 🏔️ 🚴 - Made a ton of contacts/friends with fellow attendees Highly recommended if you can attend. Hoping to go back!
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Google Algo trackers are great, but wildly inconsistent with one another So callout to @rustybrick for making a tool that aggregates Google Algorithm volatility trackers 1st image = all, 2nd = aggregate Makes more sense of the data while respecting the trackers
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Ask me anything! Yes, anything! But it must be a yes/no question
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Good thread all around on "innauthenic mentions" for AI visibility how Google might respond to sites that scale mentions Also, can't help but think that—like link building—Google will give a pass to high-authority sites for "inauthentic mentions" while penalizing everyone else
This is my read on it as well, as someone who has spent 10 years hyper-focused on Google updates. There is almost always a change in documentation/communication before the big crackdown.
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New: Hosting a Reddit AMA on r/SEO_for_AI Potential Topics: - AI Citation "Ranking Factors" - Type of content Google rewards in the age of AI Answers - Ranking signals rewarded by Google's Quality Helpful Content systems - Click and engagement signals in ranking content 1/2
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