another strong hook that’s pulling thousands of views right now
“how long has there been X for Y?”
instantly explains both the app and the target niche in one sentence
seeing a lot of videos with this format go viral lately
@UseVerso making the rounds on X again thanks to my cofounder Jonathan's killer UGC strategy.
Love being part of this team building such an awesome product for parents!!
another strong hook that’s pulling thousands of views right now
“how long has there been X for Y?”
instantly explains both the app and the target niche in one sentence
seeing a lot of videos with this format go viral lately
another strong hook that’s pulling thousands of views right now
“how long has there been X for Y?”
instantly explains both the app and the target niche in one sentence
seeing a lot of videos with this format go viral lately
Dropping sauce 🤌 on going viral most won’t because i dont believe in gatekeeping
This past week we’ve been averaging 1M views/day on IG TikTok
This how we maintain #1 in app store for our niche
Here’s the steps:
- The earlier you post (mid-day) the higher chance of going viral
- You need to get at least 1 video 10k-30k views
- As soon it does, you get 5-10 people to flood the comments/engage
If you act fast enough, the video will go to 100k
is it possible to go viral from a new account, 0 followers?
tested it for our app Verso
new account
0 followers
couple posts in → 1 video goes viral in <24 hrs
thought it was luck
ran it back
tradeoff:
- less luck
- more reps
it’s volume testing iteration
treat content like experiments, not art
most founders won’t do this
they want hacks, shortcuts, agencies
but distribution is a skill, ANYONE can attain it
you build it by getting your hands dirty
doing what nobody wants to do
that’s how we’re getting our next 100M views
how are you hacking virality right now?
- Early believers
- Users shooting us 5-star reviews
- The ones sending us angry emails at 1am to fix things gives us more energy than they can possibly know
“just keep swimming”
We have some exciting news!!
Verso AI is officially PATENT PENDING for EIGHT different technologies across our stack!
All in service of establishing / defending our position as the BEST family-safe music platform on the market!
Building this product has taught me so much about consumer behavior and innovating within a niche problem space. And, it has forced us to engineer creative solutions to problems that seemed unsolvable - hence the announcement!
Can’t wait to reveal more of what we have in store 😇