Boutique marketing agency for developers. You write the code, we tell the world. Founded by an open source software maintainer (@fleming_matt). Tweets by Matt.
I'm doing a research project and looking to speak to start-up CTOs, technical product managers, and larger co tech decision makers in US & western Europe. It's a one on one call and there's a £$€100 incentive.
DMs are open in you're interested. Please RT for reach :)
Interesting story of how we won Missguided as a client within a few months of launching @riseatseven ...
Missguided got in touch with us regarding our services, they were in a final stage pitch process looking for an agency to help them with links (a thread)...
Any B2B brand: “Our customers are highly intelligent and are only persuaded by logical arguments. Emotions do not play a role in their decision making process.”
Reality:
I love attribution. But not at the expense of effective marketing / advertising. Measure what you can. But don't stop doing stuff that has worked because "it's too hard to measure."
“These short term and indeed short sighted metrics are unfortunately part of a much broader issue, which is short termism foisted on companies by finance.” @faris @FinanceDirCFO whats missing link between long-termism for marketing/finance? brandequity.economictimes.in…
“Salesforce has looked to differentiate by highlighting its customers’ successes – individual and company “trailblazers” transforming their businesses. This, in turn, presents Salesforce as a facilitator of excellence, rather than a technical solution.” marketingweek.com/salesforce…
In my experience, talking to the people making the sales (whether salespeople or CEO) has been a wonderful way to understand things like brand promise and customer objections/concerns.
Perfect content fodder.
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