Conjecture Institute is honored to announce our newest Gold Donor: Daniel Gilbert! Daniel Gilbert is Founder & CEO of Brainlabs, a 1,000-person media agency he started in 2012 from his parents' attic. The founding thesis: better decisions come from testing ideas against reality, not trusting intuition or consensus. By hiring mathematicians, programmers, and engineers alongside marketers, Brainlabs pioneered an error-correction approach to marketing that earned #1 on the Deloitte Fast50 Tech Track and multiple Agency of the Year awards. Dan is the author of Don't Be a Midwit: How to Learn Good Judgement at Work So That AI Doesn't Replace You. Published with Conjecture Institute and built on Popper and Deutsch, the book covers how to form conjectures, test them honestly, and kill the ones that don't survive contact with reality. It tries to do in one book what most business books split across five: case studies, theory, anecdotes, practical frameworks, and a reading guide. Today his focus is almost entirely on AI implementation. Brainlabs is rebuilding itself as AI-native: not stacking AI on top of how things used to work, but changing how the work gets done. Skills replacing manual steps, agents running complex systems, practitioners moving faster and closer to clients.

Built a FULLY INTERACTIVE South Florida cost of living calculator in thirty minutes. Salary, taxes, rent, groceries.... It's live across the whole org for anyone moving to FL. Very fun to build!

launched my new show Show Me Your AI and the first episode is LIVE!! want to be able to share resources for how you can ACTUALLY build things with AI. Every episode is showing, not just telling how to actually do things. For the first ep, we cover 10 things you can actually do with Claude at Brainlabs right now. I'm talking writing emails that follow your style guide, vibe coding a cost of living calculator from scratch, and auto-sending your manager a weekly summary so say goodbye to time tracking!

I'm loving the AI content on X - has completely changed how I learn. New algorithm is remarkable work. I decided to start posting again but I think I'm throttled. Years ago I ran a sponsored follower campaign on Twitter ads. Got loads of real but useless followers in 2 hours for like $5. Not bots, just dead weight from a dumb ad.... Anyone know how to clean this up without making it worse? Don't think X will like it if I try and automatically delete followers. @nikitabier

My team have built a Google workspace MCP for @claudeai including Google sheets & docs. Very helpful! Can share guide/code if people are interested. Is this already common and why have neither @AnthropicAI or @GoogleWorkspace built this?

It's called @NotionHQ and it already exists. For serious Enterprises. We have meeting notes, company knowledge, skills, feedback, team spaces, client info, agents, and our data warehouse feeds in. It is remarkable technology and it already works.

This is very cool. Glad I waited and didn't do the lobster thing

Woah this is good

Watch Fellow @arjunkhemani's documentary: youtube.com/watch?v=iDRwimY4… Get Conjecture Institute’s second book, Lords of the Cosmos, by Arjun & Logan: lordsofcosmos.com

So the humans are working for the robots...

X is great and I'm loving the content on here, especially versus my Midwit LinkedIn feed, but they got it CATASTROPHICALLY wrong on ad sales. Linda Yaccarino ran it like she was selling NBC in 2005. Chase the big logos. Disney. Coca-Cola. The blue chips. True story: I was at POSSIBLE in Miami and said hi to her, but she was too busy chasing down the big brand bigwigs. Not saying I'm important, but I do run an independent agency with $1bn in ad spend, and most of our clients care about performance and revenue, not whether some pressure group is upset. Here's what she somehow missed: no CMO at Disney or Coca-Cola needs the aggravation. What do they get for advertising on X? 2% of total ad inventory at best. And in return they get thousands of people campaigning against them, board members asking questions, millions of consumers complaining. The big brand CMO just turns it off. Zero upside, maximum drama. I'm not moralising here. I think X has saved free speech. I'm talking pure ad business strategy. The majority of Meta and Google ad revenue is from SMBs. They were built by making it easy for millions of smaller businesses to spend money and see results. That's where the real revenue is. X chased vanity instead of volume, and it cost them $. Maybe they don't care and that's cool too.

I'm RE-BUILDING my entire 1,000-person company to be AI-native. Not "using AI tools." Not "exploring AI opportunities." Rebuilding from the ground up. Every structure, every task, every operating system gets the same test: does it still make sense when AI can do 80% of it? Most of the time the answer is no. So we change it. Most companies will bolt AI onto their existing structure and call it transformation. But it's just decoration. We're asking a different question: if we designed the company today, knowing what AI can actually do, what would we build? And then building THAT. @ivanhzhao said it best: steel and steam didn't just change factories, they changed entire cities. AI and @NotionHQ is about to do the same to the knowledge economy. Is it hard? Yes. 16-hour days digging deep, learning and using the latest tools so I can tell the difference between what ACTUALLY works and what's just a talking point. Much harder at scale than as a startup (but still super fun!)

Decided to start posting on X again. Linkedin is a cesspit of nonsense.

Today is the day @heroconf London! In my talk later, I'll share with you exactly how you can prove the value of PPC within your existing marketing strategy. Don't miss it - see you there! ❓TODAY! 🕐 1415-1500 GMT 🚪Porter Tun #HCLondon2022 #HeroConf #ppcchat

Know what blows my mind? When marketing teams assume “content = blog posts.” Somewhere over the last few years, CMOs and marketers have been tricked by agencies into thinking content = blog posts. Huge mistake. Here are some other content types that drive ROI 🧵

WE DID IT! 🏆🥂 We’re incredibly proud to announce that we have been crowned Best Large Influencer Marketing Agency at the @theimawards.🥳 #IMA2022 #influencermarketingagency #awards