Fraudsters are using AI to scale counterfeits, impersonation, and piracy like never before. How are you keeping up? In this short video, Red Points CEO @Lurquizu explains what this means for brands — and how leading companies are fighting back. ⚔️ AI against AI: It’s the only way forward. 💡 See how Red Points is built to detect, act, and protect — at scale. 🎥 Watch now — If staying ahead of digital threats matters to you, this is worth your time.

It’s easy to talk about automation in brand protection. Because it matters. The volume is too high and the channels move too fast. But speed needs direction. Someone has to understand the brand. Know how each platform works. Decide what to prioritize. Spot when a case is part of something bigger. That’s the part customers feel over time. Technology helps you move faster. People help you move smarter.

Revenue is the first thing most brands think about when it comes to counterfeiting. But it's not the only thing worth protecting. We sat down with Daniel Shapiro, our SVP of Brand Relationships, and asked him: "Is losing revenue really the worst thing counterfeiting can do to your brand?" His answer adds two more dimensions every brand should have on its radar: 1. Brand reputation: when customers post complaints on your social channels or call in about a product that turned out to be a fake, the damage goes beyond a single lost sale. 2. Consumer harm: if a counterfeit product carrying your name causes a health or safety issue, that's the one Daniel says should be at the very top of the list. Revenue is where most conversations start. Reputation and consumer safety are where they should go next.