Joined April 2009
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Some thoughts on reflectivity ricardosqa.com/Reflectivity
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Hello agentic workflows on @attio
Our customers want a system that thinks, researches, routes and follows up across their entire revenue motion. We've rebuilt Workflows for exactly that. Two things I'm most excited about. 1. Custom Agents that run any motion you can imagine, wired into your entire ecosystem. 2. Our agentic workflow builder. Describe what you want, Attio builds it. Hundreds of thousands of automations already run on Attio every day. This takes it to a completely different level and I couldn't be more proud of what the team has built. attio.ai/agent-workflows
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Ricardo Sequerra Amram retweeted
Huge congrats to the @factorialapp team on announcing their $150M Series D at a $2.5B valuation! Ten years after being founded in Barcelona, Factorial has reset from a SaaS company into an AI Workforce Operations Platform, serving 16,000 businesses across 90 countries and becoming one of the most valuable scale-ups in Europe. Having supported the company since the Seed round, it’s been incredible to watch this journey unfold. Congrats to @jordiromero ,@bernatfarrero and the entire Factorial team. Onwards! 🚀
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Ricardo Sequerra Amram retweeted
3 Oct 2022
say it with me now. experts are fake, smart generalists rule the world, everything is designed by people no smarter than you, and courage is in shorter supply than genius
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Ricardo Sequerra Amram retweeted
Huge congrats to @s2o , Paolo Negri, Karthik Rau and the entire @Contentful team on today’s acquisition announcement by @salesforce. 🎉 What an incredible journey and achievement. Congrats to everyone who helped build one of Europe’s standout software companies. 🚀
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Ricardo Sequerra Amram retweeted
Another decade long journey! @s2o and @hungryblank started Contentful in Berlin but always had global ambitions. In 2016, they started building out GTM in SF. In 2019 they brought on @sm_sloan to lead scaling from 10s of ARR to nearly 200. And then 2 years ago, they brought on @krrau who lead 6 quarters of reacceleration, transformed the product for AI and, with this, set the company up for the next decade. As always, the startup journey is full of twists and turns, and it was awesome to watch this team navigate it all.
We have signed a definitive agreement to acquire @Contentful, a leading headless and composable content platform. 🚀 Upon close, we’ll enhance Agentforce with a native, enterprise-grade content layer – helping customers dynamically orchestrate and deliver personalized experiences across every channel. Learn more: sforce.co/49Aiktb
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The ultimate flex: a markdown files based data room
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Ricardo Sequerra Amram retweeted
Bits and atoms. Metal and models. Machines that can sense, think, act. Rerun is for the builders of a new age.
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yes!
All startups eventually become a reflection of the founding team's psychology. Whatever habits and beliefs run the founders become the culture of the company. Founders who must always have an answer lead to teams that can't admit when they're wrong. Those that believe emotions are dangerous create cultures where honest feedback is impossible. If you look around and wonder why there's drama or dysfunction on your team, the first place to look is within. Investigate how the behavior you're noticing is a reflection of your own, whether it's explicit or implicit. Your first reaction might be that you have nothing to do with the unwanted behavior on your team. Don't trust this, it's not only a defensive posture, but it blocks agency. Only when you can accept that you have something to do with the circumstances can you reclaim your agency in changing them.
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I also wrote about it here: x.com/ric0seq/status/1980631…

Some thoughts on reflectivity ricardosqa.com/Reflectivity
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Ricardo Sequerra Amram retweeted
Meet the Rerun community in NYC! After seeing the demand for our SF Community Even way exceed our expectations we're last minute adding an additional event this week in Brooklyn, NYC. Join us for an evening with the Rerun team and others building with Rerun in all kinds of creative ways. It’s a casual meetup meant for good conversations, meeting new faces, and getting a feel for what others are building. Limited spots for this one! Event page 👇
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sci-fi @odysseyml is shipping sci-fi this is unreal
Introducing Starchild-1 from @odysseyml, the first ever real-time multimodal world model. This a model that can generate interactive simulations of the world that you can—for the first time ever—hear. Starchild-1 represents a big step towards a general-purpose world simulator.
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Ricardo Sequerra Amram retweeted
whoever made the robot catch the mouse cursor on @rerundotio cooked
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Ricardo Sequerra Amram retweeted
New blog post: What Investing in Software Looks Like in 2026 medium.com/point-nine-news/w… p9-investment-themes.netlify…
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Neo integrators will extract much more margin than previous SIs Plus, actually owning the model layer creates an incredible feedback loop with every deployment compounding the real world data loop Teams deploying are cut from leather not suede @SereactAI and @SensmoreAI FTW
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London for the win!
I spent the last few weeks crowdsourcing the ultimate guide to London’s startup ecosystem. Here's why. Finding your people is a lifelong mission- the people that push you, open doors for you, celebrate your wins, advise you sincerely and say yes to your crazy ideas. It’s one of the reasons people love San Francisco. Everyone is rooting for you and believes in you. There is a sense of wild ambition. But is this something only unique to SF? What is/was London missing? I think it really came down to a few things: - Optimism - A mindset of waiting for permission - Lack of a catalyst Those in the startup world would have felt a shift over the past couple of months that has instilled a renewed sense of optimism for Britain, a mentality of not waiting for anyone’s permission and the catalyst of the AI boom empowering a new generation of builders. And surprisingly, this isn’t new for Britain. We made the jet engine, steam trains, discovered the structure of DNA, discovered gravity and so much more. There was no concept of permission. The UK that exists today has: - Anthropic, OpenAI and DeepMind all opening offices in Kings Cross - Startups raising absurd rounds building generational companies (just 2 days ago Fractile raised a $220m Series B) - Unmatched talent being pulled in from Oxford, Cambridge, Imperial, UCL, Warwick, Kings and even European universities like ETH So how can someone get involved and how can we level the playing field for those outside the startup ecosystem? The guide friends and I created below is our small role in helping democratise some of the obscure information on the inner workings of London’s startup scene. Read it, add to it, check it regularly and most importantly, do something with it. I hope this guide helps people for years to come. Can’t wait to see what we do on top of all the infrastructure built by those before us. We’re truly standing on the shoulders of giants. 🔥 Link in comments.
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Ricardo Sequerra Amram retweeted
We just shipped our biggest @rerundotio open source release ever, and our commercial product Rerun Hub is now available as private preview. I’m deeply proud of what the team has done here and very excited to share more publicly what we’ve been working on for the last year and a half. We’re building a new data layer for robot learning
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Let’s go 🚀🚀🚀 @rerundotio shipping nonstop 🏎️
We just shipped our biggest @rerundotio open source release ever, and our commercial product Rerun Hub is now available as private preview. I’m deeply proud of what the team has done here and very excited to share more publicly what we’ve been working on for the last year and a half. We’re building a new data layer for robot learning
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