Mom and Wife, Latina, Lover of all things Disney, President of Disney Advertising

Joined March 2009
140 Photos and videos
Pinned Tweet
21 Feb 2021

21 Feb 2021
"The dream is still in the process of becoming a reality. It's not there yet, but we're on our way." Today, Rep. John Lewis would have been 81. @byronpitts takes a look back at the life and legacy of the civil rights icon. abcn.ws/3but4un
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Rita Ferro retweeted
Thrilled to have @Prudential back on the field as the presenting sponsor of the historic Rose Bowl Game through the 2025-26 college football season!🌹x🏈 Read more on how they plan to bring fans closer to one of college football’s most iconic events. bit.ly/3EhNk0X
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25 Jul 2023
Had a great time with @asadayaz sharing perspective on our Disney business
As a presenting sponsor for this year's MMA CMO & CEO Summit, we brought together two of the industry's strategic leaders, Disney's @ritaferro and Asad Ayaz, to discuss the company's 100-year legacy - and how we ultimately connect fans and brands around the world. #ShapeTheFuture
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Rita Ferro retweeted
"A third of all linear broadcasts for women's sports have been on the ESPN platform." 📺 ESPN is leading the way in exposure for women's collegiate sports. #4se | @4se_events
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Rita Ferro retweeted
“For Rita to ascend to her level in the boys club of Hollywood and advertising that is something to celebrate, not only for women but especially for women of diversity.”- @KellyRipa presenting the #Matrix Award to her friend @ritaferro
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Rita Ferro retweeted
“Self confidence can be nurtured and it needs to be a part of leadership. I want women coming up to have it easier than we did.”- @ritaferro
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Rita Ferro retweeted
We’re still reeling from an amazing night at the #MatrixAwards! Thanks to all who attended! To view more photos from this year's Matrix visit our website!📷: mpriestphotography.com/
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Congratulations Eric
1 Sep 2022
FX Entertainment president Eric Schrier has been promoted to the newly created role of president of Disney Television Studios and Business Operations for Disney General Entertainment. bit.ly/3q57Jzq
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12 Jul 2022
Thank you for the partnership Sara!
NEW: @Disney has inked a major advertising deal with The Trade Desk — Comes as @netflix readies its streaming ads push — Details on @axios below axios.com/2022/07/12/disney-…
Rita Ferro retweeted
28 Jun 2022
Kareem has a leadership tenant of not putting talented people in a box, and this story, by @brooksbarnesNYT, explains why. A great read with the best headline of any business profile I’ve ever read. nytimes.com/2022/06/27/busin…
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Rita Ferro retweeted
If you’re at #CannesLions2022, don't miss this important discussion at the Palais Tuesday with Disney Advertising’s @RitaFerro and an all-star group of leaders on why embodying the mindset of ‘Question Everything,’ leads to the best creative breakthroughs. bit.ly/3yauDdD
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Rita Ferro retweeted
25 May 2022
Professors: The 2022 Virtual VPP is 2 weeks away and could be our most engaging program yet! Register now for the immersive virtual sessions and hear from top industry leaders like Rita Ferro of Disney discuss the ongoing quest for diversity. Learn more: aef.com/vpp-fact-sheet/
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Rita Ferro retweeted
We’re proud to have the Commissioners of the Big Ten, MLB, NBA, NHL, and WNBA join us for candid conversations on the state of sports and their outlook on the future. #DisneyUnrivaled disneyadsales.com/
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Rita Ferro retweeted
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Rita Ferro retweeted
“We don't just 'test and learn', We're testing and delivering” - Lisa Valentino, EVP, Client Solutions & Addressable Enablement Yesterday’s second annual Technology & Data showcase further demonstrated our UNRIVALED solutions #DisneyUnrivaled
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Rita Ferro retweeted
“By leveraging automation, our goal is to create and unlock new value for advertisers by way of unprecedented access, convenience and visibility.” - @SlyPhifer VP, Self Service Platform Sales Read more about Disney's Self-Service solution:
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