I saw the $400k MRR screenshots from
@madebycol so of course I had to investigate
turns out she's built 4 apps—first one hit 150k MRR, second 250k MRR, latest two in stealth at 400k MRR combined. been running the UGC playbook for years. we went deep on the growth strats👇
0:00 Nicole's App Portfolio and Numbers
2:14 How GlamUp Was Born in a 10-Minute Phone Call
5:29 The Copycat App That Made Them $100K in a Week
9:49 The Viral TikTok Formula They Ran Across 40 Creators
17:16 The Referral System That Took Over TikTok Comments
22:43 What Happened When They Tripled the Price
24:50 The Discounted Paywall Strategy and Upgrade Triggers
30:28 Scaling Sprout to 250K MRR and 100M Monthly Views
31:42 Inside the Creator Course That Gets People Viral in 2 Weeks
44:42 The Paywall Test That Showed a 50% Conversion Increase
53:16 Advice Most App Founders Never Hear