Cofounder of @Knowatoa. Helping brands replace that lost organic traffic.
Joined November 2007
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425 Photos and videos
Jun 12
If we can't make money on the internet anymore. @CasJam and I have our first reel for NBA podcasting.
Have a great weekend, everyone!
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Jun 13
Uh oh. Scott Foster is refereeing this game. The Knicks better make it a blowout. Otherwise, it's going back to NY.
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Jun 12
I'm redoing our free diagnostics/onboarding, so I finally jumped on the Fable hype train. Here's the before and after of our backroom reporting
ALT Before onboarding report that includes detailed funnel steps
ALT Post Fabel onboarding report that abstracts to milestones, allows for changelog analysis, and expansion of step by step details
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Jun 11
Did you know that there are three different categories of AI search crawlers hitting your site?
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Jun 11
llms.txt does not help the AI recommend you. It's ignored by *most* crawlers.
But it does help AI agents understand what's there and how to use it.
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Jun 11
So llms.txt lives in RAM. Loaded for one task, used, then forgotten.
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Jun 11
So should you have one? Probably.
But if you've got 1000 things to do and 900 of them help you sell and market to your prospects, I'd put this priority at 901.
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Jun 10
After analyzing 1M AI answers, we released reports on why you should consider LinkedIn and YouTube as a channel for AI visibility.
Does that mean you should drop your entire marketing strategy? Of course not.
You still have to consider where your prospects live.
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Jun 9
We spent a couple thousand on ads the last couple months with little to no results.
All the ad advisors say you’ve got to give it time but that just sounds like a way to burn money.
So we tried our best to speed run ads by being willing to raise our CAC and spend budget.
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Jun 9
For Google AdWords we kept paying for keywords unrelated to our target. No matter how hard we tried to power through their poor UX we kept paying for keywords we weren’t targeting.
@leenyburger did make a nifty MCP (tryadwizard.com) that made this all tolerable so we were able to run ads from Claude.
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Jun 9
But we ended up giving up on that as well.
For ChatGPT ads, they’re early. They seem to be more focused on consumer and you can’t even run ads on behalf of other brands. Sorry agencies.
We had one trial signup off of the content automation adgroup but the other groups (SEO Digital Marketing) didn't get impressions at $3 CPC so we'd need to do more experimentation.
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Jun 6
One good one that @mbuckbee always reminds me is to ask them for options.
Instead of “build me this thing,” you ask “give me four ways to build this thing.”
This helps eliminate the “you’re doing it wrong” loop.
Jun 5
Tip: Ask your agents for feedback.
"What was confusing or added friction in the instructions I gave you?"
"How can we improve the Skill you just ran so that you produce more reliable output next time?"
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