tech/racket sports reporter @SBJ • as seen @NBCSChicago NBA.com @TheAthletic @suntimes_sports @FortuneMagazine @ringer • 📩 rschaefer@sportsbusinessjournal.com
Joined October 2011
- Tweets 13,214
- Following 1,165
- Followers 12,841
- Likes 58,873
1,043 Photos and videos
Pinned Tweet
17 Jul 2023
Hey, Twitter. Personal update (hopefully my last for a little while):
Today I start as a Tech Reporter with @SBJ, a dream opportunity at this stage of my career for myriad reasons. I couldn't be more excited.
Tip line is open at the email in bio. And indulge a quick thread...
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Jun 12
Early access from next week's @SBJ magazine: How tennis stakeholders are rushing to capitalize on Serena Williams’ return sportsbusinessjournal.com/Ar…
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Jun 11
.@SBJ colleague @AustinKarp has late-breaking French Open viewership numbers today. Men's/women's singles finals both down big YoY, but a strong first week kept tournament-wide viewership roughly level (and TNT says digital/streaming #'s were up). More:
sportsbusinessjournal.com/Ar…
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Rob Schaefer retweeted
Jun 11
Wimbledon is raising its prize money 20% to a record $85.7M, with singles champions each taking home $4.8M.
Players wanted 22% of tournament revenue, which would've been ~$94.8M. What they're getting is 14.3%.
via London Telegraph | ow.ly/5wtL50ZaABt
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Rob Schaefer retweeted
Jun 8
AELTC Chief Executive Sally Bolton will leave @Wimbledon in 2026 amid a wave of leadership changes across global tennis.
Her successor will step into one of sport’s most influential roles at a pivotal time.
MORE: ow.ly/TtYi50Z92Au
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Rob Schaefer retweeted
Jun 7
We’ve unveiled the Forty Under 40 Class of 2026, recognizing 40 executives for achievement and innovation before the age of 40 🏆
This year’s class includes 16 women, the most ever selected to the program.
Read more: ow.ly/HC4Q50Z6N6P
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Rob Schaefer retweeted
May 26
Top players at the French Open limited their pre-tournament media day appearances to 15 minutes each on Friday.
The limit was meant to symbolize the 15% of revenue the Grand Slams allocate to prize money, per @BBCWorld.
MORE: ow.ly/PSSw50Z4asF
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May 19
News @SBJ this AM: World Team Tennis is relaunching this winter under new ownership and with a new competition format. The first event is at Barclays Center Dec. 2. Jess Pegula is signed on, with more purportedly to come. More details here: sportsbusinessjournal.com/Ar…
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Rob Schaefer retweeted
May 19
Congratulations to our Tech Week award winners, representing the best in tech across the sports industry 🏆
From innovation and analytics to fan engagement and performance technology, this year’s honorees continue to push the industry forward.
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May 18
Center Stage: Sports plays starring role for networks at upfronts sportsbusinessjournal.com/Ar…
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May 18
🥁 𝐓𝐡𝐞 𝐍𝐨. 𝟏 𝐬𝐩𝐨𝐫𝐭𝐬 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐜𝐢𝐭𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐔.𝐒. 𝐢𝐬... ✨ 𝐀𝐓𝐋𝐀𝐍𝐓𝐀 ✨
From @batteryatl to @mbstadium to @CentennialYards, the city has built an ecosystem where sports, real estate and community investment move in sync.
MORE: ow.ly/t0xF50Z0c2i
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May 18
New at @SBJ: TNT Sports US' plans for year 2 at Roland Garros: largely more of the same, but with tweaks like 'Mac Zone' YouTube simulcasts, more B/R digital coverage sportsbusinessjournal.com/Ar…
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Rob Schaefer retweeted
May 16
The 2026 Sports Business Awards nominees have been announced 🏆
Learn more about this year’s nominees ahead of the May 20 ceremony in New York: ow.ly/3HjZ50YXzGe
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May 15
Celebrating the 10 Most Innovative Sports Tech Companies 🚀
This year’s class is using technology to push the sports industry forward, solving old business problems and creating what’s next.
Read more: ow.ly/3XlY50YXLx4
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May 15
The WTA is debuting a new fashion-focused short-form content series called “Style Unpacked” on its YouTube channel 👗
The series is part of the WTA’s push into culture and entertainment storytelling.
MORE: ow.ly/kCBP50Z08YG
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Rob Schaefer retweeted
May 11
The 2026 Sports Business Awards nominees have been announced 🏆
Learn more about this year’s nominees ahead of the May 20 ceremony in New York: ow.ly/3HjZ50YXzGe
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Rob Schaefer retweeted
PIF may be scaling back its sports investments but Danny Townsend, CEO of its subsidiary, SURJ Sports Investment, tells me they remain “fully committed” to the Saudi ATP Masters 1000 tournament set to join the calendar in 2028.
thenationalnews.com/sport/20…
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May 1
Apollo Sports Capital leads $225M investment into pickleball roll-up @SBJ sportsbusinessjournal.com/Ar…
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Apr 22
News: WTA CEO Portia Archer is stepping down, and an update on the WTA's leadership 'transition plan' is expected by mid-May sportsbusinessjournal.com/Ar…
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