Product-market fit is a moving target.
@robertjmoore found that out the hard way.
“You can build a product and the market can move and you fall out of product-market fit,” he says.
A three-time SaaS founder, he’s seen all kinds of markets. He built his first startup, data platform RJMetrics, in the 2008 downturn — and still made hay with steady growth and a modest acquisition. But by his account, RJMetrics failed to keep up with shifts in the market and hit a ceiling.
Today, he’s the co-founder and CEO of
@Crossbeam, a partnerships ecosystem platform he describes as “LinkedIn for data.” This time around, he’s determined to build a company that grows with the market, instead of against it.
On the latest episode of In Depth, he joins
@brettberson to unpack his three chapters as a founder and how each has sharpened his instincts for what makes a durable business.
They discuss:
-The unique way he evaluated and validated startup ideas
-Lessons learned from falling in and out of product-market fit
-How to recognize and act on market shifts that impact your business
-Specific tactics for distribution and building with conviction vs. consensus
-Creating scalable and durable startups
-Unlocking network effects in software
-Getting mergers right
Link to the episode in the replies.