Thank you for all the passionate comments (and some criticism). I do not work for Tesla so I cannot speak for them. But I trust that they have a capable team who has all the information to make informed decisions. What I do know is that Tesla's #1 priority has never been about making profits. Being a public company, it has responsiblities to shareholders, etc. But its ultimate goal has always been moving the world towards sustainability.
When an established American company enters a new overseas market with much anticipation, people usually expect a quick success — customers will line up outside the door and orders will immediately fly in.
This is simply not the case, especially with large and complex markets such as India or China, and with a product that requires sophisticated ecosystems.
When Tesla first entered China more than a decade ago, the initial excitement and fanfare quickly gave way to customer confusion and inability to charge in most places. It took the team a few quarters to truly understand the market and customer needs. Tesla opened sales and service locations in the right cities and places across a vast country, and built a supercharging network that serves the most critical needs. It also worked with local governments to open up incentives such as less restrictive EV license plates.
All the hard work paid off. Tesla sales in China started to take off. Its revenue in China exceeded $1 billion in 2016, and doubled in 2017, and almost doubled again in 2018 (all this is public information you can find in TSLA annual filings). This growth was achieved *before* Tesla built a factory in Shanghai in 2019 and with 100% of its Model S/X vehicles imported from the US, subject to tariff.
Tesla’s logic of localizing manufacturing has always been to do it *after* proven local demand, not the other way around. That said, I have my full confidence in Tesla sorting out the challenges. Electrification is the future. The world’s transition to sustainability cannot happen without India.