I am seeing a HUGE increase in competitor traffic and loose matching in one of my campaigns. It was perfect a few weeks ago. #ppcchat it really feels like a couch cushion, being shaken because these are exact match keywords
What metrics do you prioritize for YouTube campaigns aiming to drive consideration, and how do you address challenges in measuring viewer engagement? #PPCCHAT
More of my thoughts, for lead generation businesses, which struggle to get enough data to optimize campaigns, fragmented search engines could pose a significant challenge. #ppcchat
20. Ads Transparency Center
Competitor ad-copy [Headlines/Descriptions] and Extensions [Site Links] are a signal as to the keywords being used.
CC: @runnerkik