Account Executive with 11 years of sales experience. Obsessed with the psychology of sales and the latest AI GTM plays.
Joined December 2025
- Tweets 321
- Following 41
- Followers 19
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13 Photos and videos
You are not supposed to be reactive to feelings. You can experience them without letting them define your experience or attitude. Seems obvious but I’m only now realizing this. I’ve been reactive to my feelings a lot.
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Micro-behaviors and modifying your behavior also doesn’t matter. Making minor shifts doesn’t make or break you. I’ve tended to overly worry about mine and how I come across.
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Panda. retweeted
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Let me put y’all on some sales development game
And before I start please miss me with
“Cold email is a waste of time”
Your cold email strats probably are
Mine have helped my team hit quota 4 quarters in a row at this point
The biggest mistake reps make with their email campaigns is framing the entire email to get a meeting
That’s really really hard to do, and harder to replicate as you need right prospect, right time and for them to actually have the time to read and reply to your email
Small tweak that will generate much more success is to optimize for replies and engagement not meetings book
The goal of the campaign is to get the prospect to engage with your email
Once they engage > use AI (my team uses Claude code) > tailor your reply to a hyper specific value prop for that persona / company and you’ll have a much much higher email conversion rate
Too many reps spend time personalizing emails that just get sent into the void
The best reps spend all their personalization time and effort on prospects who are aware of their existence
Do this and you’ll have much better results with cold email campaigns
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What do you frame your initial email like?
I normally do:
Observation
My interpretation of that
Social proof
And close ended question such as “do you experience…/Is xyz top priority?/ …”
Whole email is 70-90 words.
Aim for prospects to confirm my hypothesis.
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People think that sellers at a big logo have it easy. Big brand = recognition and access, right? But that’s not true. There are other equally branded competitors at the top. And usually a lot of AEs who’ve burned through the account, as well.
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Let’s say you work at Hubspot. Yeah, it’s a big brand name. But every account usually has 10-20 corpses on it. Maybe even 1-2 churns over the years. Takes a creative AE to revive the account and break back into it.
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Jun 16
Slackbot does this. Imagine an internal GPT connected to all of the institutional knowledge inside of your Slack Salesforce GDrive. Claude is cool but it’s single player. Slack is multiplayer. You can create company wide GTM Skills that gets used by everyone in the sales org.
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Jun 16
In my sales motion, traditional outbound doesn’t work.
What works? Trying to form a connection first. Get them talking about ANYTHING. Expand from there.
I had a roundabout way of breaking into one of my Tier 1 accounts. Now, they’re inviting me onsite. Yes, inviting.
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Jun 16
I picked one contact (who was initially stoic at first). Now we are exchanging Slack messages daily. I picked one project to work on with him (contract rewrite, he’s a finance guy). I decided I’d work with him, expand from there.
It worked.
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Jun 15
My question is: when does Salesforce acquire Salesloft or Outreach? Or Clay?
This is the last plays and then they’ve consolidated the key aspects of GTM.
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Jun 14
Presence seems to be about taking life in. Fully. Absorbing the moment. Allowing all of life energy to come in. Slowing it down, even. And it’s a constant practice. Like a pinging. Every day and as many moments as possible.
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Jun 13
We have a sales agent at work that grades us based on our sales skills. Wonder if we can prompt it to grade us on our speaking skills. I don’t have the time to go back and listen to my sales calls
Speech. The one thing that will literally 10x your life, that you do everyday, and you never consciously improve it.
You hit a 9th grade speaking level and stay there until you pass away.
Spending time listening to yourself speak, recording yourself, improving your vocabulary, removing filler words, and practicing tone is one skill that can improve so many areas of your life.
The easier you can communicate your ideas and feelings the more you can improve your success and relationships.
Start with recording yourself and removing filler words.
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Jun 12
It’s dawning on me that time management and focusing on the RIGHT THINGS is the biggest area of opportunity for me right now. I show up daily and put in more hours, but it doesn’t matter if I don’t pull the right levers.
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Jun 12
Last few weeks have been brutal. Emotional taxing. Impending breakup. Yet, I’ve stayed put. Felt everything fully, without blaming others or getting bitter. Taking full responsibility for my part. I feel stronger, and proud.
It became clear. I handle crisis and adapt.
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Panda. retweeted
May 27
Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values. Feel your feelings and act on your values.
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Jun 11
I see AI as a ladder. An amplifier. A drug.
I will rip $4K tokens a month to win a deal.
I don’t care.
The reality is that anybody who sees AI as a threat rather than a ladder is just not good and/or motivated at what they do.
The shift of many "adult daycare" employees into real, practical and physical work will be a big positive change for multiple reasons.
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Jun 11
Building business cases, POVs, and proposals is more fun than ever before. You can become wicked dangerous by throwing in the call transcripts, deal context, etc.
Name a better time to be a seller. 🤣
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Jun 11
I’m in a GTM org that’s too social. Easy to lose an entire day.
IMO you want a GTM org that’s serious about winning. Competitive in beating the competition, aggressive product team, and enablement like no other.
Hard to have all three. But that’s the trifecta.
Tech GTM is starting to feel a lot like college campus life.
People want places where work, friendship, ambition, and curiosity can all blur together.
@cursor_ai and @UseCorgi both seem to get this
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