Co-Founder @betterbasicsco On a mission to leave the world better than I found it. Marketing brand consultant building brands with purpose.
Joined September 2009
- Tweets 1,105
- Following 360
- Followers 332
- Likes 111
101 Photos and videos
25 Nov 2024
Last month I took to social media and asked the @Betterbasicsco community if they wanted us to save the business. The results were outstanding, and we learned a lot. Read more our campaign featured in @bcbusiness : bcbusiness.ca/people/retail/…
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12 Nov 2024
I'm taking a pause on @betterbasicsco to reevaluate and realign. In the meantime, I have some exciting new projects that are coming down the pipeline and I can't wait to share!
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3 Oct 2024
Help us save Better Basics! Our business is in a very challenging time, and we are struggling to keep it alive. We need your help. Pls share, like shop. instagram.com/p/DAo8ZeySf1Q/
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2 Jan 2024
Happy new year! One of my focuses over the past few years has been to support more small and local brands. Here’s a great roundup of 25 Canadian Brands to support this year by @DailyHiveVan featuring @Betterbasicsco and some other brands we love! dailyhive.com/canada/top-can…
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Samantha Rayner retweeted
9 Oct 2023
The glorification of violence is never acceptable in Canada – by any group or in any situation. I strongly condemn the demonstrations that have taken place, and are taking place, across the country in support of Hamas’ attacks on Israel. Let’s stand united against acts of terror.
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25 Aug 2023
Humbled be featured in @techcouver about @betterbasics joining @Techstars Toronto. Amazing to see the support from the global tech community for cleaner greener products! #cleantech #startup techcouver.com/2023/08/25/be…
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Samantha Rayner retweeted
25 Aug 2023
Congrats to @samantharrayner & @Betterbasicsco!
25 Aug 2023
Better Basics: Eco-Friendly Startup Joins Techstars Toronto to Revolutionize Self-Care Essentials @Betterbasicsco @Techstars @SunilSharmaCo @samantharrayner #techcouver techcouver.com/2023/08/25/be…
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Samantha Rayner retweeted
18 Aug 2023
🌟 Exciting News! 🌟
Techstars Toronto Accelerator proudly welcomes @betterbasicsco to the family! 🚀🎉
Meet the Founding Team: @samantharrayner, Co-Founder & CEO, and Caitlin Rushton, Co-Founder & COO.✨
#tstoronto2023 #Techstars #Accelerator #BetterBasics #Sustainability
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14 Aug 2023
Werkin the #Shoppeobject show NYC this week, 30 weeks pregnant! 🥵🥰 So nice to see so many people excited about sustainability, and so many inspiring women sending my lil baby girl all the good vibes!
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29 Jun 2023
Some takeaways from @CollisionHQ TO: 80% of shopping is still in retail, GenZ’s are craving authenticity & AI can’t replace that, sustainable futures rely on changing KPIs, even if your business is not serving consumers you need a human need & story investors/people can relate to
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21 Jun 2023
I'm headed on the road and keen to meet up. DM me to chat #impactinvesting #femaleentrepreneurship #sustainableproducts #CPG #DTC #subscription #wholesale
Calgary this Friday - Movement51 Founders Lab Marketplace lnkd.in/g2AyF5H2
Toronto June 26-29 @collision
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19 Apr 2023
See y'all tonight for our #Earthday2023 chat @Werklab ft sustainability experts @alisonjoyy @anthesis_group Valerie from @Vancity @RandaSalloum Collective Will, and Joanna @ideas4impact TIX BY DONATION - lnkd.in/gbk2APSe
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Samantha Rayner retweeted
19 Apr 2023
JOIN US TONIGHT - We’re teaming up with @Werklab for an Earth Month discussion ft sustainable experts @alisonjoyy @anthesis_group Valerie from @Vancity @RandaSalloum Collective Will @samantharrayner from BB, Joanna @ideas4impact
TIX BY DONATION - lnkd.in/gbk2APSe
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13 Apr 2023
Join me and @Betterbasicsco for an #earthday conversation and networking event. April 19 in partnership with @werk_labs Tickets by donation and you get some BB swag eventbrite.com/e/lets-talk-a…
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4 Apr 2023
I joined This Commerce Life podcast to talk about the shift in energy from digital to in-person, our love of #retail, and how we can shake up the industry away from #plastics and products full of nasty chemicals with @Betterbasicsco Take a listen podcasts.apple.com/ca/podcas…
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23 Feb 2023
Still feeling all the feels after receiving @BIVnews 40 Under 40 award last night. Shout out to the amazing @Betterbasicsco team who have helped make the company what it is!
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23 Feb 2023
It was an honour to receive @BIVnews 40 Under 40 award last night. I want to send a massive congratulations to all of the winners, it is humbling to be included.
I am just getting started with @betterbasicsco - Read more about my vision here - lnkd.in/g7KBUeVs
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1 Feb 2023
A couple takeaways about early stage funding from the @TiEVancouver event tonight: 1. The economy is correcting inflated valuations & lack of due diligence 2. Focus on fundamentals not just rev growth 3. Get $ where you can 4. Investors want founders who will learn & perform
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26 Jan 2023
Excited kinda nervous, tonight is my first panel discussion since pre-pandemic times! We'll be talking about building a sustainable business with @betterbasicsco @nadagrocery @Soapstand If you're coming out to @CEPVancouver event, please come say hi!
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Samantha Rayner retweeted
26 Jan 2023
We are looking forward to seeing everyone tonight @CEPVancouver panel on living zero waste featuring our Co-Founder @samantharrayner along with the incredible founders of @nadagrocery @Soapstand and Sharewares.
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