Hot takes from our new idea leak on crypto Linkedin:
> Cross-posting your tweets to LI is hurting your page
> Executive accounts beat brand accounts, every time
> Carousels get 3x the reach of video right now
We were at @consensus2026 & @Solana Accelerate over the last week.
And one thing is clear:
Crypto is no longer just degens in Telegram chats or institutions in conference rooms. It’s both.
The industry is evolving in real time, and so is the culture around it.
The “E11even afterparty discourse” wasn’t really about a strip club. It was about a bigger question:
What does crypto culture look like now that institutions are fully here?
The cypherpunks built the rails. Institutions brought the capital. And now both are trying to figure out how to be in the same room without one swallowing the other.
At Consensus, you could feel the shift everywhere. TradFi names standing next to crypto-native protocols in a way that would've been unimaginable two years ago.
The future of crypto probably isn't tech-bro nightlife. It probably isn't Marriott lobbies either. It's more likely some mysterious third thing.
Whatever it is, crypto is growing up and we’re excited for what that means for innovation in the space.
Excited to be on the ground at Consensus Miami! Looking forward to connecting with clients, a few of my peers at @scrib3_co, and innovators here at one of the premier Crypto and DeFi conferences in the world.
it's easy to feel bogged down by the frauds, hacks, and scams we see on the daily. but remember: you're here for a reason.
invest in the people and projects you trust. 🤍 @scrib3_co
How do you make 10 years in crypto feel brand new?
We partnered with @rootstock_io to build “Still Early,” a campaign designed to reframe how people see Bitcoin’s next chapter.
The DeFi industry is facing a trust crisis.
But Tylenol faced the same problem in the 80s and their brand became stronger because of it.
I wrote about how they rebuilt trust through strategic comms, what DeFi can learn from it now more.
We wrote a crypto marketing "hits and misses" for Q1 2026.
It talks about @coinbase's latest campaign, @binance gettin weird on TikTok, @generalbreadco's pre-launch, etc.
Check it out!
What's hit and missed in crypto marketing recently? In this edition of Idea Leak:
→ Coinbase urged us to "Find our way out"
→ Binance let the intern run their Tiktok
→ Bread teased maximalism but gave minimalism
Read below: