Oh sh*t, here we go again.
We’re not covering the World Cup this summer. We’re covering The World’s Cup.
We were on the beaches in Brazil in 2014. The streets of Moscow in 2018. But in 2022, we did something different. We went thousands of miles from the stadium, deep into Argentina, to show what the tournament actually does to the people who live for it. We found something so special that we’re doing it again. Even bigger.
So while the matches themselves unfold in the US, Canada and Mexico, we’ll be showing how they are experienced everywhere else - in Baghdad, Tashkent, Asunción, Praia and far beyond. The World Cup doesn’t only belong to the host nations. It belongs to everyone who lives for it.
Stay tuned, something very special is on the way.