Designed a new icon concept for Passwords app

A lot of people in my comments asked exactly how we scaled Pep AI Meta ads to push past $200k/mo. Most people burn cash on paid social because they just copy & paste basic tactics. Here is the exact framework I used. - The Creative Matrix: Standard influencer UGC actually bombed for us. The real winners? Ultra-short, 10-20 second hyper targeted UGC concepts and AI static ads designed specifically to disrupt the feed and convert high-intent traffic instantly. - The Testing Protocol: We don't guess, we let the data talk. I isolate our best concepts and feed them into dynamic creative testing (DCT) environments. The algorithm finds the exact winning combination of hook, visual, and copy before we aggressively scale the budget. - The Scaling Mindset: You have to spend money to buy data. Stop stressing over day-one profitability. Find the winning creative angle, optimize the funnel, and then go absolutely all-in. Drop your marketing questions below, or grab a 30-min Q&A strategy slot via the link in my bio!

Super short guide to making a US-based TikTok: 1 Erased iPhone 2 US phone number 3 A new email 4 US apple id using 2&3 5 US VPN, but always check IP on Scamalytics (<60) 6 First TT account using 2 7 No profile changes 8 3-5 days of warming up 9 Fill a profile 10 Posting daily

the biggest company you never heard of just filed for a $20B IPO. their secret sauce: reducing staff and charging more. evernote. wetransfer. vimeo. meetup. all sold to bending spoons: a Milan-based company that's quietly bought 50 apps, now serving 500M monthly users with 9M paying subscribers. and as of March bought eventbrite for$500M, after they tried IPO at $1.8B in 2018. the targets look identical every time: - iconic product with 10 years of brand equity - millions of free users, but 'eh monetization - lots of employees here's what they did: 1. evernote ($1B valuation) - cut 129 staff first month (50%), the entire US chile offices - raised prices from $70 to $130/yr ( 86%) - new features weekly: AI search, sync 17x faster (250 feat in 2.5 yrs) 2. wetransfer (attempted IPO at $750M) - cut 260 staff (75%) - raised prices from $15 to $25/mo ( 67%) - 5 updates: contact groups, comment threads, post-send access control. 3. vimeo ($9B peak in 2021) - cut 1,000 staff (90%) - heavy accounts pushed toward $20k/yr contracts - 13 features in 4 wks: AI subtitles in 99 languages, 2x faster search yes, the layoffs are brutal. every original CEO is gone. yet bending spoons is not buying the team or the tech, they’re buying the habit. founders spent decades building the habit, but they were scared to charge for it. bending spoons charges for it in month one. from $1.3B revenue in 2025, up 95%, to IPO at $20B maybe all you need for a $20B IPO is courage to charge your free users more ;)

They converted, Am happy

5 Education apps launched in the last 8 months crossed $50K/mo. One is already above $100K/mo. People never stop trying to learn new skills. New apps keep finding ways to package that demand. Source: @appfigures

Before you automate your marketing, publish at least 10 videos. First learn what resonates with your audience. Then automate.

do you usally have only yearly and weekly? no monthly?

Nice! Do you use RevenueCat or Superwall or your own custom impl for paywall?

Evgeniy guide helped me a ton - respect, bro! Here’s my version with a few extra details that worked for me: 1. Bought a used iPhone and fully erased it 2. Got a US phone number (used KrispCall) 3. Created a new email (used my work one) 4. Made a US Apple ID with the new email & number 5. Used a US VPN (HMA VPN) 6. Created TikTok account with the US phone number (not email) 7. Added a profile pic short bio 8. 3–5 days warm-up: likes/comments, ~10 min daily 9. Then updated the avatar & description. Started posting 2–3 videos a day

The US government, citing national security authorities, has issued an export control directive to suspend all access to Fable 5 and Mythos 5 by any foreign national, whether inside or outside the United States, including foreign national Anthropic employees. The net effect of this order is that we must abruptly disable Fable 5 and Mythos 5 for all our customers to ensure compliance. Access to all other Claude models is not affected. We apologize for this disruption to our customers. We believe this is a misunderstanding and are working to restore access as soon as possible. Read our full statement: anthropic.com/news/fable-myt…

The US government, citing national security authorities, has issued an export control directive to suspend all access to Fable 5 and Mythos 5 by any foreign national, whether inside or outside the United States, including foreign national Anthropic employees. The net effect of this order is that we must abruptly disable Fable 5 and Mythos 5 for all our customers to ensure compliance. Access to all other Claude models is not affected. We apologize for this disruption to our customers. We believe this is a misunderstanding and are working to restore access as soon as possible. Read our full statement: anthropic.com/news/fable-myt…

Just like @levelsio can’t make iOS work, I can’t make SaaS work. - no App Store algorithm I understand inside out - no single onboarding funnel - hard to estimate competitors (traffic, revenue, keywords) - no clear acquisition channels - can’t just pay an influencer and get installs tomorrow - SEO takes forever - every SaaS feels like starting from zero

Yes I tried iOS but the amount of hassle involved is very tiring: - pay yearly for an iOS developer account - need to get app approval, even for every change you make - give 30% of your money away (if you make over $1M/y which is the goal right) - need to buy ads or UGC to get users - need to get and manage iOS reviews/ratings to go up in app store - have to update ur app and recompile every time new iOS update comes - accept payments via iOS so now u manage another payment portal next to Stripe for web, double the hassle

Watching a new owner slowly destroy a project you loved is painful. I have a story too. When I sold my first app (iOS Android), it was making about $9k/month. A month later, Google introduced a new billing requirement. The fix was simple: update the billing library. The new owner never did it. Revenue quickly went from $9k/month to $0. I messaged them several times. They updated the app icon and removed the recognizable branding, but the broken billing system somehow wasn’t a priority. To this day, I still don’t understand how you can lose $9k/month and not notice.