Communications Strategist * Instructor with NAIT in Business Writing/Leadership & Teamwork/Problem Solving * On Team Human while Co-Creating with Generative AI

Joined September 2010
13,405 Photos and videos
Sharon MacLean ~WorldGate Media*LinkedIn retweeted
Nous redonnons aux Canadiennes et aux Canadiens le contrôle de notre système alimentaire, et nous réduisons les prix à la caisse.
424
100
459
26,113
Sharon MacLean ~WorldGate Media*LinkedIn retweeted
AI might save your poor productivity. It won't save your poor thinking. I think the perception is that AI will: - Write all your copy - Sound exactly like you - Automate every workflow - Take over your entire job - Feed your children - Build a website a day - Solve world hunger - Crack growth/distribution - Set up infinite money glitches - Nail your strategy - yada yada It's gonna do like 30% of some of those things well. Clear thinking is still at a premium. Maybe more than ever. Your strategy can NOT come from Claude - I'm begging you, don't let AI think for you. If you do... Your strategy, positioning, messaging, etc will end up either: A) Sounding like all of your competitors B) Be so wildly out of left field it won't resonate I say this as someone who spends like 6 hours a day using AI tools. The thinking has to be clear going in.
7
1
3
370
Sharon MacLean ~WorldGate Media*LinkedIn retweeted
THE VIBES IN TORONTO RIGHT NOW 🇨🇦⚽️🇨🇦⚽️

559
3,511
28,631
1,441,596
Sharon MacLean ~WorldGate Media*LinkedIn retweeted
Most site owners are going to notice the drop before they understand why. Google's AI Mode serves the answer directly. No blue links. No traffic. Just an answer your customer reads and moves on. Unless you're the one being cited. That's the new game. Get cited or get invisible. #AISearch #SEO #ContentStrategy #GoogleSearch
15
9
39
3,286
Sharon MacLean ~WorldGate Media*LinkedIn retweeted
We must be careful not to believe things simply because we want them to be true. No one can fool you as easily as you can fool yourself. —Professor Richard Feynman
7
33
81
4,885
Sharon MacLean ~WorldGate Media*LinkedIn retweeted
Hoping our girls never need it, but self-protection skills are still so important for them to have!
226
7,412
25,950
3,762,871
Sharon MacLean ~WorldGate Media*LinkedIn retweeted
Steve Jobs believed the #1 job of a CEO wasn't strategy or product. It was this: "The greatest people are self-managing. They don't need to be managed. Once they know what to do, they'll go figure out how to do it… What they need is a common vision, and that's what leadership is. Leadership is having a vision, being able to articulate that so the people around you can understand it, and getting consensus on a common vision."
2
7
62
3,854
Sharon MacLean ~WorldGate Media*LinkedIn retweeted
If your content stops the second you step away, you don't have a content strategy. You have a job. The fix isn't hiring more people. It's building a system where your voice, workflow, and standards exist outside your head. That document alone changes everything. #ContentMarketing #CreatorEconomy #AIMarketing #ScalingContent
16
6
34
2,114
Sharon MacLean ~WorldGate Media*LinkedIn retweeted
I’ve been thinking a lot about the extraordinary outbursts of the President of the United States against female journalists... well, actually against journalists in general and journalism. But it feels like he saves his most childlike behavior and irrational language for female reporters, calling them all kinds of names that kids in kindergarten are given times out for. It’s stunning to me to witness such behavior from any leader, any CEO, any person of influence or importance. I’ve never witnessed someone like this raging, this weekend with @meetthepress host @kwelkernbc, just last week in the Oval Office with @cnn’s @kaitlancollins, calling women stupid or piggy, telling them to “smile”, calling them darling, demeaning their credibility. Every good man should denounce this behavior. Every person should be able to stand up for their colleagues and say “No more.” Imagine this man screaming like this at your daughter, your wife, your sister, your mother... would you stand for it? No, you wouldn’t! And neither should any of us. It’s unacceptable and undignified. Period. End of story.
10,903
15,557
54,320
1,144,532
Sharon MacLean ~WorldGate Media*LinkedIn retweeted
Leaders work for their employees, not the other way around.
103
92
731
27,343
Sharon MacLean ~WorldGate Media*LinkedIn retweeted
Every time I have to listen to the confident, loud chatter of a stupid man, I feel a physical, sickening sickness in my veins. Fools speak with absolute certainty about things they cannot understand, turning the sacred gift of speech into a public vomiting of their inner emptiness. To be trapped in a world run by their rules is a complete nightmare, a slow execution of the mind by an army of smiling idiots.
2
18
71
6,163
Sharon MacLean ~WorldGate Media*LinkedIn retweeted
Should writers use AI? Emmy-award-winning filmmaker Noah Hawley says: "It depends." AI could probably write a show like Law & Order because there's so much training data to pull from. But if you want to invent something new, AI can't really do that. So it's a tool, just like any other. And yes, some people hate it but people also used to hate visual effects and complain that they were ruining cinema. But then, as visual effects got better and better, we got fully animated worlds like Avatar, and nobody thinks that's cheating anymore. Maybe AI will go the same way. So how does Noah use AI? He says he wouldn't use it to write for him, but he does use it for productivity. Like if he wants to do research or think through a story. That turns the AI into a creative partner.
6
3
15
4,468
Sharon MacLean ~WorldGate Media*LinkedIn retweeted
Everyone’s talking about “chunking” content to win AI answers. Chunking isn’t a new tactic – it’s structured content designed for retrieval. The real question is whether it actually drives visibility. We break it down in our blog post: social.semrush.com/4e1npfl.
3
8
32
1,228
Sharon MacLean ~WorldGate Media*LinkedIn retweeted
No, you didn't waste time. You learned.
272
935
5,761
112,151
Sharon MacLean ~WorldGate Media*LinkedIn retweeted
While the industry obsessed over AI Overviews and organic rankings, referral traffic quietly grew 527%. The shift is real, it's already happening, and it's invisible to the tools most marketers use every day. These 5 signals show you where the smart money is moving. #SEO #ReferralTraffic #MarketingTips #DigitalMarketing
16
7
51
3,587
Sharon MacLean ~WorldGate Media*LinkedIn retweeted
Ex-"60 Minutes" boss Bill Owens issued a warning about what’s happening to the long-running newsmagazine under the leadership of Bari Weiss and Nick Bilton: “The senior leadership at ’60 Minutes’ were all fired at once. There wasn’t any cause given.” variety.com/2026/tv/news/bil…
55
173
433
35,158
Sharon MacLean ~WorldGate Media*LinkedIn retweeted
I'm thrilled to announce my new book, The Casino Shift, are now live! Sequel to The Night Shift, diving into today's ER chaos, tech advances, and healthcare challenges across Canada. Order here: thecasinoshift.com #EmergencyMedicine #MedTwitter
30
21
78
26,304
Sharon MacLean ~WorldGate Media*LinkedIn retweeted
60 Minutes made $206 million in advertising in 2024. It was not a struggling relic. It was the most profitable serious journalism operation in American broadcasting. Then David Ellison bought Bari Weiss's website for $150 million and handed her CBS News. She spiked a story on El Salvador's CECOT prison. She let Benjamin Netanyahu pick his own interviewer instead of sitting across from Leslie Stahl. She fired the executive producer, two on-air correspondents, and the behind-the-camera producers who actually ran the place. The replacement EP has never worked a day in broadcast news. Ben Shapiro's Daily Wire endorsed the hire. This is not mismanagement. Ratings are down across CBS News. The journalism is getting worse. The audience is leaving. But Ellison's other corporate deals - the Warner Bros. Discovery acquisition - got a presidential thumbs-up while Netflix got frozen out. Trump said out loud he would remember which companies played ball. That's the transaction. CBS News bleeds so that Paramount profits. Sharyn Alfonsi doesn't have a job so that David Ellison gets his merger. The people who watched 60 Minutes for fifty years to find out what was actually happening in the world... they just lost something that cannot be rebuilt under corporate ownership. Not in this environment. Not while the president is keeping score.
The Murder of ‘60 Minutes’ - by Jonathan V. Last thebulwark.com/p/the-murder-…
57
905
2,403
166,705
Sharon MacLean ~WorldGate Media*LinkedIn retweeted
What if "learn to code" is becoming analog preparation for a digital world? DeepMind CEO just confirmed the paradigm shift: AI native generation won't compete on technical execution, they'll compete on creativity, taste, and judgment that AI can't replicate. When implementation becomes commodity, human perspective becomes premium.
9
24
46
2,890
Sharon MacLean ~WorldGate Media*LinkedIn retweeted
People are now building income sources using Claude… in just days. Not months. Not years. Just prompts. Here are 10 prompts you can copy directly and start earning from them 👇
18
24
59
7,395