prev head of advertising and safety @x
Joined February 2011
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3 Photos and videos
We’ve started rolling out a completely new design of our advertising experience
- AI Targeting: no more targeting knobs
- Bid optimization for your target ROI
- Automatic tracking pixel creation
- Launch your first campaign within minutes
- Access every key metric in a single glance
- 1 click DM support
Encourage small and medium businesses to advertise on this platform!
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Advertisers can now reach users on X simply by describing who they want to target. This will make ad targeting extremely simple for advertisers and relevant for our users.
9 May 2024
👀 Coming soon: AI Audiences
Briefly describe the target audience for your ads and our AI systems will generate a pool of the most relevant X users to target in seconds.
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Exactly.
Any organization that puts “Trust” in their name cannot trusted, as that is obviously a euphemism for censorship.
We are changing the name of our Trust & Safety group, to simply @Safety. Trust is something that must be earned.
The goal of our Safety team is simply to ensure compliance with the laws that already exist to protect the people.
11 Mar 2024
“‘Trust and safety’ is a euphemism for political censorship, with “expert” teams comprised almost exclusively of the most radical, joyless grievance studies majors you ever met in college.” — @PirateWires
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Great to see MrBeast using our new video ad product. We rebuilt our entire preroll ad stack from the ground up for creators on X.
Rolling out to more video creators on X soon!
Train Vs Giant Pit!
Curious to see if we can replicate the results we got on our last video!
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Major improvement to account security on X. Highly encourage everyone to opt in to using passkeys.
Today we’re excited to launch Passkeys as a login option for our US-based users on iOS!
A passkey is a new, easy to use, and secure way to log in to your account - all from your device. Passkeys are more secure than traditional passwords since they’re individually generated by your device for each account. Learn more at help.twitter.com/en/managing….
Let us know what you think!
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UPDATE: All impacted posts have been fixed and incorrectly applied labels removed.
Today, a bug in our system caused X to incorrectly label numerous posts as Sensitive Media. We’ve fixed the underlying issue and are now working to remove labels from impacted posts.
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Critical for X to be a maximally trusted platform.
Transparency on X is of extreme importance.
Over the last couple of months, we started giving you more transparency on labels we may apply to your account that impact how X treats your content.
Our goal is to notify you every time a product label is applied to your account. So far, we’ve notified around 16M X users. We also allow X Premium accounts to submit feedback on the label that we’ll use to improve our product features.
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x.com/i/lists/16970239393385…
Testing..
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