AI search is exploding, creating a massive blind spot for website traffic. While clicks are shifting, visibility shouldn't ✖️ GA is introducing automated AI Assistant traffic measurement. Track & trend human traffic from top chatbots directly in reports → goo.gle/43rpCMw

Data without context is a problem. Four operational practices to give that context: Map for meaning Strengthen on page signals Ground with schema Build a link graph @simmonet @smx

Entity disambiguation is where this gets interesting in practice. For local businesses especially, the KG connections between the website entity, the GBP entity, and any social profiles are only as clean as the schema and NAP signals you're feeding it. Mismatched Organization markup, GBP categories that don't map to the site's service pages, or linked profiles pointing to different canonical versions of the brand — those are exactly where those Knowledge Graph connections break down. Curious whether @simmonet gets into how Google handles conflicts between KG entity data and live page signals.

At #SMX @simmonet gives us the 4 steps on how to approach entities and being understood.

Just in from Track SEO - @simmonet is explaining the significance of the Entity-based Indexing System for Search Engines and the role the Knowledge Graph plays in establishing connections between different entities. #SMX Advanced

Yeah... the idea has come of age, the proof will be when this scales i.e. adoption and evidence of clarity / meaning. #EntityGraph

I’ll be sideyeing @simmonet at around 12:40pm today and making funny faces at him from the back of the room it seems! 🤣😆 You should all come join us at #smx today!

You are featured from a position of love and adoration, and a somewhat 80’s boy-band hairstyle. 😁

Great day @smx seeing old friends and new (lots of new smart folks!) I’ll be speaking at 12:30pm in ballroom A, looking forward to some oration and a couple of laughs… plus a @DuaneForrester featured slide… You may even enjoy learning! (Like my panel partner Tuesday!) #SMXAdvanced

I sat down with @simmonet (30 years in SEO, recovered Homes.com from -60% traffic) to talk entity optimization, LLMs, and what's actually working right now. Most practically grounded convo I've had on @unscriptedseo in a long time. 🧵

Today we launched an Open Source protocol for a consultation review, called EntityMap. Spec so you can create your own is at entitymap.org and discussions on the tech side at github.com/entitymap/entitym… - we hope you will use it and share it.

Best 9 in the world. RT if you agree.

This is going to be epic... epic chats, epic discussions, epic people! See you there! #SEOFOMO

The most important thing right now is Spurs and securing our safety, so with that in mind, well done to Arsenal and VAR for ensuring West Ham came away with nothing today. Now the focus turns to tomorrow. We need all three points and a huge performance at home. Staying in the league is absolutely imperative. I’m urging every Spurs fan to get behind the club. Flood the club’s and players’ Twitter and Instagram accounts with messages of support. Let them know you’re behind them, that you’re proud of their efforts under RDZ, and how much you love this football club. The players and staff need us now more than ever, and as supporters we can play our part too. COYS Please share to spread the message and let’s get everyone behind our great club 🚀🙏🙌🏻

🚨 Less than a month to go for the #SEOFOMO x @WhitePressINT Boston Free Meetup 👇 Register now for free to join on June 2nd from 6pm to 10pm some of the most experienced SEOs sharing about the latest in SEO & AI Search in 🔥 panels: @MordyOberstein @dawnieando @cshel, Jordan Koene, Navah Hopkins, @marthavanberkel @victorpan @yourfavoriteseo @geochingu @localseoguide @ghostmou @dbertrand @simmonet @BrandonLeibs @jessthebp @JBlyskal @daver @ajavuu @guerillagirl @BenuAggarwal ... There will be free drinks, food and fun SEO networking 🎉 Register now: eventbrite.es/e/seofomo-x-wh…

First time at SMX Advanced 🤯 Not just sessions, it’s people, conversations, and moments that change how you think. Meet experts IRL, learn in small groups, level up fast. Fresh perspective. Real connections. ⏳ Early Bird ends May 2: smxadvanced.com

Hello @brightonseo, thanks for the sunshine ☀️

The SMX Advanced 2026 agenda is live! Explore keynotes, tactic-rich sessions, live Q&A, and powerful networking curated by the Search Engine Land team and industry experts. Join us in Boston, June 3–5: searchengineland.com/smx/adv…

The SMX Advanced 2026 agenda is live! Explore keynotes, tactic-rich sessions, live Q&A, and powerful networking curated by the Search Engine Land team and industry experts. Join us in Boston, June 3–5: searchengineland.com/smx/adv…