🚨 Less than 3 weeks to go for the #SEOFOMO x @WhitePressINT Boston Free Meetup on June 2nd with a 🔥 group of experienced search specialists sharing in 4 (!) insightful panels about: ⭐️ Winning SEO in 2026: Trends, challenges & Tips ⭐️ AI Search Trends, Impact and Future ⭐️ Technical SEO in 2026: Crawlability, indexing & performance for traditional and AI search ⭐️ Content, Authority & Brand Visibility in the AI Search Era Come and join @MordyOberstein @BrandonLeibs @victorpan @dawnieando @bartoszadamski Bartosz Adamski, @jessthebp @ghostmou @marthavanberkel Navah Hopkins @dbertrand @ajavuu @benuaggarwal @JBlyskal @yourfavoriteseo Jordan Koene, @geochingu Jessica Levenson @simmonet @daver @localseoguide and yours truly 🙌 There will be free drinks, food and awesome networking too 😎💪 Register now for free: eventbrite.es/e/seofomo-x-wh…

The Fan-Out Effect: What Happens Between a Query and a Citation - From a research developed by @Kevin_Indig & @AirOpsHQ analyzing 16,851 queries and 353K pages across ChatGPT's full retrieval pipeline: * Retrieval rank is the #1 signal. A page at position 1 in ChatGPT's retrieval results has a 58% citation rate vs. 14% at position 10 — a 4x gap that no amount of content quality alone won't close. Great SEO is your advantage in AI search. * Your headings are what get you cited. Pages with headings that closely match the user's query are cited 41% of the time vs. 29% for weak matches. Heading structure is the primary on-page lever for AI citation — more impactful than word count, topical breadth, or body copy. * Domain authority doesn't translate. DA and backlinks show no positive correlation with AI citation — and are slightly inversely correlated. ChatGPT evaluates content directly based on relevance and structure, not authority signals. Read more: airops.com/report/the-fan-ou…

From @sengineland 👇 Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein.   f.mtr.cool/rwdhgyhzti

Google Ads Gambling and games policy will be updated to say that the overall account must demonstrate good policy health to be eligible for gambling and games certification seroundtable.com/google-ads-…

WGN is Chicago's Very Own. So is W.G.N. Flag Co. the century old South Side business responsible for every banner hanging in the rafters at United Center. Their latest project? Derrick Rose's No. 1 jersey retirement banner. wgntv.com/sports/bulls/derri… @WGNNews #Bulls @FlagWgn

I increased revenue by more than $2.1M annually by increasing the font size by four full points on mobile and taking the text from great to black.

🚨 Must read: A Fantastic Guide to Generative AI by @gfiorelli1 at the Advanced Web Ranking blog, going through: * The Model: Architecture and Mechanics of LLMs * The Agent: Reasoning, Planning, and Action * The Library: Neural Search and Retrieval Architectures * The Strategy: SEO for AI Search * The Technical Foundation * Content and AI Search * Amplification -- Check it out: advancedwebranking.com/seo/g…

THE GREATEST FIRST TOUCH IN FOOTBALL HISTORY IN A SLOWER MOTION!!!!!

Realtime example of how you can lose AI citations thanks to JavaScript. Deloitte released its 2026 Football Money League data. When I asked ChatGPT to pull specific figures from the page, it initially couldn’t because some of it was hidden behind a JavaScript-based accordion. So it gave some unreliable info, but that’s for another time. A few hours later, I asked the same question again. This time, ChatGPT gave me the data exactly how I wanted it, but it didn’t cite Deloitte, it cited Goal’s website. This is because Goal took Deloitte’s data & just put it in a simple format. Now Goal is the citation in ChatGPT & not Deloitte who ran the study in the first place. You can have the best content on the internet, but JS & interactive elements can stop you from getting the citation for stuff you should be owning.

Wrigley Field on a snowy, cold January night.

Dear dive bars... in what world is tater tots a $3 addon? I mean they are good and a ton of them but.....

Ha, um nice title rewrite google. Pretty sure Hoosier fans arent saying that

Finding out an astrophysicist worked to make this Steph Curry billboard happen makes it even cooler

Rawlings introduced the Gold Glove Team of the Year awards in 2020. No National League team outside the NL Central has won the award. 2020- Cubs 2021- Cardinals 2022- Cardinals 2023- Brewers 2024- Brewers 2025- Cubs Best defensive division in baseball?

Amarillo wins three way coin flip to land spot in Texas high school playoffs. Late night flip held at the Toot ’n Totum gas station in Plainview. Tie caused after Amarillo was forced to vacate six wins due to an ineligible player. Peak West Texas.

USC putting a backup QB in at punter in the same number as the actual punter is bush league. This should 100% be a penalty. Garbage.

The only appropriate penalty for this bush league USC chicanery below is punting @uscfb out of the Big Ten! #NiseiFacts What say you @WSUCougarFB and @OregonState? If we punt USC out of the Big Ten will @Pac12Football take them back?

Hey @business its not Shaumberg, its Schaumburg, Il where @CongressmanRaja is :)

This is a great slide from @cshel we built agencies around the seo factory with deliverable assembly lines. But AI can do that now. So how do we transition to search marketers? #StateofSearch

If you're able to get to the DFW area Oct 27 28 and want to hear my fantabulous keynote at State of Search, here's your chance to get tix for 1/2 PRICE now thru Thurs 10/9 at 5p CT Use FLASH50 at checkout to lock in your spot before prices jump stateofsearch.org/register/