Americans live in a world literally created & packaged by marketers, but we refuse to ever question it.
For example, we will never ask ourselves: Do I really want a lawn? Why is an unused patch of land in the front of my house considered a good thing?
More examples: Single-family homes with no walkability & no family close by. Car dependence. For-profit healthcare. Hyper-palatable high-caloric food. Social disconnectedness. Gun deaths.
We're puppets at the end of the America's capitalist strings, controlled by marketers & bureaucrats from decades ago, yet we refuse to question any of it. No, that would be "unamerican"
You may not realize it, but an empty front yard of perfectly mown grass as a status signal is mostly a cultural psyop from the mid 1940s forward and a relatively new American ideal.
“During wartime, popular household magazines such as House Beautiful or Life propagated this image of an idealized version of home.
According to these articles, this was the image that American soldiers were dreaming of returning to, so maintaining it became a matter of national duty. Thus, maintaining the home soon turned into keeping the lawn, "a challenge for the fighters at home" as an article in the House Beautiful, March 1942 edition, describes it.
The expectation to maintain a green, well-trimmed lawn became a social norm, often tied to notions of responsibility, tidiness, and civic pride. This was no easy task. Articles of the time often depicted the lawn as a site of battle, where weeds, pests, and drought were presented in almost military terms, as enemy combatants to be overtaken. Pests, in particular the Japanese beetle, soon became the default image of this domestic war, with exaggerated parallels drawn between this invasive species and its country of origin.”