Oh boy! Always knew the obscure doctoral work on smell and caste will one day be handy in a public debate. Smells carry caste & discrimination. How we smell & what we smell is deeply political & in our case, framed by caste. Read more here. DM for pdf.
degruyter.com/document/doi/1ā¦
I have received an overwhelmingly positive response on this launch from so many people. A lot of comments from young people who eat non-veg food saying ānow my parents can also use zomatoā.
I would like to repeat that this feature strictly serves a dietary preference. And I know there are a lot of customers who would never order food from a restaurant which serves meat, irrespective of their religion/caste.
But why did we need to separate the fleets? Because despite everyone's best efforts, sometimes the food spills into the delivery boxes. In those cases, the smell of the previous order travels to the next order, and may lead to the next order smelling of the previous order. For this reason, we had to separate the fleet for veg orders.
Please note that participation in our Veg delivery fleet will not discriminate on the basis of our delivery partnerās dietary preferences.
Thereās an opinion that some societies and RWAs will now not let our regular fleet in. We will stay alert for any such cases and work with these RWAs to not let this happen. We understand our social responsibility due to this change, and we will not back down from solving it when the need arises.
And I promise, that if we see any significant negative social repercussions of this change, we will roll it back in a heartbeat.