Wrote this deep dive on Google
$GOOG back in May when the stock was around $165 ( 100% in six months on a Mag 7) explaining how AI was the best thing to ever happen to the company, not the worst thing ever like the market feared back then. Funny how fast things can change.
But what the market is not recognizing is how AI could fundamentally change Google's business for the better. Right now, Google search is essentially an information retrieval tool. You type queries into the search bar, and Google provides a list of links which contain information that is relevant to the text you entered into the search bar.
What Google has been doing thus far, providing ten blue links that you can click on, is in comparison to AI a very low-value-add service. While that service has been incredibly helpful to us so far, it is actually quite elementary compared to what AI can do. AI doesn't provide information, it provides intelligence. Instead of you having to synthesize information from disparate internet sources, the AI will do that for you, and a whole hell of a lot more. Essentially, it's a step change in the value added by the search bar. So, we can all agree that "text in, blue links out" will go away.