It seems counterintuitive, but by not actively selling or pushing yourself, you actually put yourself out there.
I’ll explain.
Recruiters, especially in tech, see through the bullshit. They are also very experienced. If you have substance, it does not stay hidden for long.
Focus on what matters the most. Build non-trivial side projects, and most importantly have a clear career plan and focus.
It is true that it’s difficult to get a job in tech, but imagine you’ve deliberately spent the last 5 or 6 years exclusively optimising for a career in e-commerce or fintech. Any interview for those roles or adjacent roles will be a walk in the park.
And on visibility, it should be subtle. You don’t want to be the next LinkedIn banger boy. A lot of people ignore the important things like actually optimising their LinkedIn profile by investing time into the keywords in their header, a well written summary, endorsements of their skills and getting their CTO or manager to write a recommendation. They focus on writing posts that drive traffic without corresponding impact on their career. This is fine if you want to become a tech influencer.
Pay attention and observe the people who have the roles you wish you had. Are they trying to be popular? What’s their LinkedIn activity like? It’s almost nonexistent. A few congratulatory comments or likes here and there, and that’s all.
For devs, three things are like the flashpoints: your GitHub profile, LinkedIn page and an optional website or portfolio. This is what a recruiter looks at before reaching out to you.
The 101 public repos with a project like Todo app, no portfolio project with actual users, sparse LinkedIn page, etc, does not lead a recruiter to your DM.
Hold yourself to the highest professional standards you can think of.
Something as simple as a proper profile picture on LinkedIn is more important than 30k followers on X.
You must understand and define your audience.
My question is how do you push yourself out there that shows you are good because some people are good and they don't know how to sell themselves or get very high paying job