> Pay $70 for the game
> Deal with microtransactions
> Still get exposed to ads
They’ll monetize the fuck out of us, sell our attention to advertisers, and look us dead in the eye and say "games cost too much to make"
Why am I paying a premium price tag if you're gonna treat it like a F2P game?
If ingame ads are meant to make up for rising AAA dev costs, shouldn't the base price of the game drop? (Spoiler: It won't.)
Modern ad tech built into game engines actively monitors your positioning, movement speed, and camera angles to measure exactly how many seconds your crosshair hovered on a specific brand.
The dystopian shit is that EA has already filed patents for a mood-based targeting system:
- Just lost a FIFA match in the 90th minute? The engine knows you're mad and serves a specific ad.
- Just won a game? You get a different ad tailored to an endorphin spike.
Sure, they’re starting with sports games. Real stadiums have ads, so they can easily say "it enhances realism!" We're already used to seeing realworld sponsors in EAFC and Madden, so we're way more likely to just accept it.
But today it's banners in EAFC, tomorrow it's billboards in Battlefield. And unlike skins or microtransactions (which you can at least try to ignore) these environmental ads are permanently slapped onto the world you're playing in.
Game worlds are built for creative purposes. If you see a billboard in a game, it's because an artist put it there for worldbuilding, not because an ad division sold that space to Nike.
But soon, level designers and environment artists are going to be pressured to find ways to cram branded content into their maps without pissing people off. It'll shift the priority from "what makes this fun to play?" to "where can we stick a McDonalds ad so the player stares at it?"
We've officially reached the point where games aren't even products. They're just tools designed to squeeze every last drop of value out of you.
$70 entry fee battle pass cosmetics now a literal ad network on top...
Where do we finally draw the line?
ALT This is probably what we'll see if EA's new thing hits Battlefield.
EA launched new EA Advertising team that will add ads to their games, starting in Sports titles
"Integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game content, designed to enhance, not disrupt, the player experience"