3x Entrepreneur, Curious abt human psychology. Way to heart is thru stomach. RF over RAFA. Love numbers rather than alphabets. sucker for soups.
Joined April 2009
- Tweets 3,261
- Following 1,536
- Followers 885
- Likes 3,137
178 Photos and videos
Jun 13
Elon Musk is now worth about $1.1 trillion.
He can potentially go and shop :
Every team in
NFL 🏉
NBA 🏀
MLB ⚾️
IPL 🏏
And still be left with $500Bn
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Chirag “JOSH” Taneja retweeted
Jun 3
This is wrong at so many levels.
Hope the GOI brings in regulations to control this random banning of legitimate biz.
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Chirag “JOSH” Taneja retweeted
Jun 3
From 'Hum bhi bana lenge' to 'Tum bhi bana loge'.
I've always said: The best of my bets aren't in companies. They're in founders. That's what happened with Chirag Taneja.
When he first told me what he was building, GoKwik was much smaller. But his conviction wasn't.
While everyone was chasing more traffic, he was obsessed with a different question: ‘Why are brands losing customers they already paid to acquire?’
Over the years, I've watched that obsession turn into a company that's helping thousands of brands convert better, reduce friction, and grow faster.
More importantly, I've watched Chirag Taneja and his team execute. Relentlessly.
So, when he called and said, ‘Let's do GoKwik's first brand campaign together’, it was a pretty easy yes.
Kyunki @gokwik se zyada quick? Chance hi nahi hai boss. 😉
Had a blast shooting this one. Check out the film.
@tchirag
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May 26
There's a small ritual every founder has and nobody talks about.
Waking up and opening ur slack, whatsapp, dashboards with a lot of anxiety to confirm whether everything is alright and how was yesterday.
We got you covered on this. Now daily briefs on conversion rate, AOV, Prepaid%, Retention Revenue etc all on whatsapp at your preferred time.
@gokwik
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CR just dropped. Analyst is "looking into it." Six tabs open. Still no answer.
This is what Kwik AI was built for. 👇
"Why is my checkout conversion rate dropping?"
Ask it. Get the diagnosis. In seconds.
🔗 kwik.ai
#KwikAI #GoKwik #D2C #EcommerceIndia
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3 things UK eCommerce brands kept bringing up at #eCommLive:
↳ Checkout friction is still killing conversions
↳ WhatsApp is massively underused as a revenue channel
↳ Retention beats acquisition every time, in every margin environment
Sound familiar? This is what GoKwik is built for.
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𝐄𝐯𝐞𝐫𝐲 𝐝𝐞𝐜𝐚𝐝𝐞 𝐡𝐚𝐬 𝐚 𝐦𝐨𝐦𝐞𝐧𝐭 𝐰𝐡𝐞𝐫𝐞 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 𝐠𝐞𝐭𝐬 𝐫𝐞𝐰𝐫𝐢𝐭𝐭𝐞𝐧.
Search had one. Mobile had one. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐨𝐮𝐫𝐬. 🚀
𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐊𝐰𝐢𝐤𝐆𝐄𝐎 🧠
The 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐰𝐬 𝐲𝐨𝐮 𝐰𝐡𝐞𝐫𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐠𝐞𝐭 𝐜𝐢𝐭𝐞𝐝, 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐞𝐲 𝐝𝐨𝐧’𝐭, 𝐚𝐧𝐝 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐢𝐬.
📆 𝐎𝐧 𝐌𝐚𝐲 15, 𝐃𝐞𝐥𝐡𝐢 📍, 𝐰𝐞’𝐫𝐞 𝐛𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫 𝐚 𝐜𝐥𝐨𝐬𝐞𝐝 𝐫𝐨𝐨𝐦 𝐨𝐟 𝐨𝐩𝐞𝐫𝐚𝐭𝐨𝐫𝐬, 𝐚𝐠𝐞𝐧𝐜𝐢𝐞𝐬, 𝐚𝐧𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬 𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐜𝐡𝐚𝐩𝐭𝐞𝐫 𝐨𝐟 𝐃2𝐂.
This is not an open event.
𝐈𝐧𝐯𝐢𝐭𝐞𝐬 𝐚𝐫𝐞 𝐥𝐢𝐦𝐢𝐭𝐞𝐝. 𝐀𝐩𝐩𝐫𝐨𝐯𝐚𝐥𝐬 𝐚𝐫𝐞 𝐜𝐮𝐫𝐚𝐭𝐞𝐝. ⚡
𝐌𝐨𝐬𝐭 𝐬𝐞𝐚𝐭𝐬 𝐚𝐫𝐞 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐭𝐚𝐤𝐞𝐧.
𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐬𝐞𝐫𝐢𝐨𝐮𝐬 𝐚𝐛𝐨𝐮𝐭 𝐬𝐭𝐚𝐲𝐢𝐧𝐠 𝐚𝐡𝐞𝐚𝐝 𝐨𝐟 𝐡𝐨𝐰 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 𝐢𝐬 𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠,
𝐲𝐨𝐮’𝐥𝐥 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐛𝐞 𝐢𝐧 𝐭𝐡𝐚𝐭 𝐫𝐨𝐨𝐦.
𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐲𝐨𝐮𝐫 𝐢𝐧𝐯𝐢𝐭𝐞 𝐛𝐞𝐟𝐨𝐫𝐞 𝐰𝐞 𝐜𝐥𝐨𝐬𝐞 𝐫𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧𝐬. 🔥
lnkd.in/g-yffMHC
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Chirag “JOSH” Taneja retweeted
31 Dec 2025
Our @letsblinkit today at its peak is doing numbers every hour that we do otherwise in a day! KILRR parties happening across India. Thanks to Qcom, young brands like us today have a distribution (120 cities) that took FMCGs years to build. @albinder thank you & keep building! 🫡 @KILRRgang
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26 Dec 2025
Thinking non linear is not for masses. It is like Hyrox
Thinking incremental is like going to gym
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24 Dec 2025
World values applications much higher than ingredients
Refinery company, petroleum company, airlines, automobiles >>> Oil wells
Restaurant food >>> ingredients
Buildings >>> piece of land.
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because @tchirag is a beast.
20 Nov 2025
Its insane how Gokwik is innovating faster than all other checkout solutions for D2C brands.
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Chirag “JOSH” Taneja retweeted
14 Nov 2025
New Episode Alert🚀
Bharat Consumer Insights: AI as the Adoption Bridge and Understanding Gen Z & Gen Alpha
The ASYMMETRIC Crew today:
@RevantB : CEO, Mosaic Wellness
@shantanukd : Founder & CEO, Bombay Shaving Company
@tchirag : Founder, GoKwik
@anandlunia : Founding Partner, @IndiaQuotient
Chapters
0:00 Trailer
1:07 Intro & welcome, Anand!
1:56 Congratulations to Shantanu on the fundraise!
2:40 Kuku FM's 1 Cr paying users
4:14 Bharat UX reality & the role of AI
9:44 When founders age out of their own users
13:37 India is becoming homogeneous
16:58 Understanding Gen Z & Gen Alpha
21:15 Senior-living gated communities
24:03 70% of millennials say they are pro-socialist
29:18 Can Bharat subscriptions be cheaper?
35:49 AI adoption for Bharat
40:00 New-age IPOs, Lenskart & legacy media
43:50 Founders should control the narrative before the IPO
48:40 The status game
54:57 Founders' 2-hour wealth management tax
Follow us on:
Instagram: instagram.com/theasymmetricc…
X: x.com/ASYMMETRICCREW
LinkedIn: linkedin.com/company/theasym…
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Chirag “JOSH” Taneja retweeted
7 Nov 2025
New Episode Alert🚀
Breaking Down India’s SaaS Market: US Dollars vs Indian Distribution, Will Enterprises Buy or Build
The ASYMMETRIC Crew today:
@RevantB : CEO, Mosaic Wellness
@shantanukd : Founder & CEO, Bombay Shaving Company
@tchirag : Founder, GoKwik
@ku1deep : Co-Founder, @last9io
Chapters
00:00 Trailer
01:04 Intro & welcome, Kuldeep Dhankar!
03:58 Early CleverTap: painful demos, priceless feedback
04:20 Customer Success ≠ Sales
09:38 Shantanu’s new board-meeting framework
13:33 India’s consumption story is finally evolving
21:03 Can you build a $150M SaaS business selling in India?
30:12 India ACVs are rising: Swiggy, Zepto, Eternal
30:55 Where did the SaaS startups go?
35:12 Why aren’t VCs investing in SaaS?
37:32 Freshworks’ CAC payback & key lessons
45:18 Do VCs want SaaS companies to sell in the US?
48:26 The 99.5% reliability opportunity
49:50 Software: buy vs. build?
1:02:52 The rise of forward-deployed engineers
1:12:59 Airports, infra, and India’s compounding optimism
Follow us on:
Instagram: instagram.com/theasymmetricc…
X: x.com/ASYMMETRICCREW
LinkedIn: linkedin.com/company/theasym…
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So this happened. @RevantB @shantanukd @tchirag got me all worked up and talk about India DTC and B@B Software market and opportunity. Those of you who know me know that this is how I go into my rant mode. Well apparently these guys were recording and I forgot that I was on record. All errors are mine and i will own them but this is me on India SaaS and how this great market is the next big opportunity. Please go listen and come back here to shout at me for where I was in the wrong.
7 Nov 2025
New Episode AlertThe ASYMMETRIC Crew today:
Breaking Down India’s SaaS Market: US Dollars vs Indian Distribution, Will Enterprises Buy or Build
The ASYMMETRIC Crew today:
@RevantB : CEO, Mosaic Wellness
@shantanukd : Founder & CEO, Bombay Shaving Company
@tchirag : Founder, GoKwik
@ku1deep : Co-Founder, @last9io
Chapters
00:00 Trailer
01:04 Intro & welcome, Kuldeep Dhankar!
03:58 Early CleverTap: painful demos, priceless feedback
04:20 Customer Success ≠ Sales
09:38 Shantanu’s new board-meeting framework
13:33 India’s consumption story is finally evolving
21:03 Can you build a $150M SaaS business selling in India?
30:12 India ACVs are rising: Swiggy, Zepto, Eternal
30:55 Where did the SaaS startups go?
35:12 Why aren’t VCs investing in SaaS?
37:32 Freshworks’ CAC payback & key lessons
45:18 Do VCs want SaaS companies to sell in the US?
48:26 The 99.5% reliability opportunity
49:50 Software: buy vs. build?
1:02:52 The rise of forward-deployed engineers
1:12:59 Airports, infra, and India’s compounding optimism
Follow us on:
Instagram: instagram.com/theasymmetricc…
X: x.com/ASYMMETRICCREW
LinkedIn: linkedin.com/company/theasym…
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1 Nov 2025
Right in front of our eyes we have become a perfume country over deo. What changed?
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Chirag “JOSH” Taneja retweeted
20 Sep 2025
Some thoughts on India becoming Viksit with the AI trendline!
Had a blast with @RevantB @shantanukd and @tchirag
19 Sep 2025
New episode alert🚀
On Urban Company’s IPO, China, and the United States of AI with Avnish Bajaj of Z47
The ASYMMETRIC Crew today:
@RevantB : CEO, Mosaic Wellness
@shantanukd : Founder & CEO, Bombay Shaving Company
@tchirag : Founder, GoKwik
@avnish : Founder & Investor @z47_vc
0:00 Coming Up
1:10 Intro
2:30 Lenskart
3:20 On Urban Company’s IPO
7:01 On MobiKwik
10:20 The 4 Ps of IPOs in India
14:45 Is Every IPO Unique?
19:03 Behind Urban Company’s IPO Success
31:27 On China’s Narrative Violation
39:25 On The United States of AI
48:42 India’s Path Ahead: AI or Manufacturing?
1:02:12 Investing in India’s Potential
1:09:33 AI for Consumer Products?
1:15:28 Riding the AI Wave
Follow us on:
Instagram: instagram.com/theasymmetricc…
LinkedIn: linkedin.com/company/theasym…
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Every iconic brand starts with a story.
For @i_am_caffeine, it began with something as small as a green tea bag — and grew into India’s first caffeinated personal care brand, now leading the category.
From 10 people in a room to 650 team members across HQ and warehouses, their obsession with customer experience hasn’t changed.
Which is why we’re proud to partner with mCaffeine in making every touchpoint seamless — from identifying 33% more new users with KwikPass to recovering 10% more abandoned carts through KwikEngage’s WhatsApp journeys.
Great partnerships aren’t built overnight — they’re built on trust, shared obsession for customer experience, and a commitment to growing together.
For us, it’s never just about tools or metrics — it’s about making sure brands like mCaffeine can keep innovating, delighting, and leading their category without friction.
Thank you, Vaishali and team, for trusting us to be part of your story. Here’s to many more milestones, together. 💙
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