How do you check performance in FMCG?
If a product sells 100,000 units this month, is that a success?
Most people would say yes.
But sales volume alone doesn't tell you whether a business is winning or losing. The real question is how much was left after everything it took to make, move, promote, and sell that product.
In today's video, I break down the three engines of FMCG — volume, velocity, and margin — and walk through a real example of a top-selling product that was barely breaking even.
Have you ever seen a product with strong sales but weak profitability?
Day 3/60
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