Joined September 2019
532 Photos and videos
Pinned Tweet
27 Feb 2025
10 Years of Thareja. From an idea to an impact. From vision to reality.
And we couldn’t have done it without you—our clients, partners, and incredible team. The future is bright, and the best is yet to come! #thareja #10years #thefutureisnow
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Most people use AI to write tweets. 🚀I’m using it to try to build a $5M ARR business in 500 days. Starting from where we are today. No fake screenshots. No “overnight success.” No edited story. Just the real journey. Every week I’ll share: • Revenue • Customers • Wins • Mistakes • Systems • AI workflows The company is Magic Agent, an AI front office that answers calls, texts, emails, and web chats 24/7. I’m building it in public. Follow along if you want to see what actually works. Day 1 starts today.
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Thareja retweeted
Forget talent. Consistency is the real superpower. Will you outlast everyone else?
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Thareja retweeted
From “Perfect” to 1% Better: A Founder’s Lesson in Product-Market Fit For most of my career, I’ve carried one flaw that I thought was a strength: I always tried to make things the best they could possibly be. If I built something, I wanted it to have every feature. If I designed something, I wanted it to be beautiful and airtight. If I launched something, I wanted it to be 10x better than the competition. But here’s what I didn’t realize: Most people don’t want perfect. They don’t even want 10x. They want something that’s just 1% better than what they already use. Why 1% Wins First The truth about product-market fit (PMF) is simple: •You don’t win by overwhelming people with “everything.” •You win by making a tiny improvement in one painful area. •And once people adopt you for that 1% better, you earn the right to go further, to go crazier, to go 10x. Here’s the key insight: If you go too far beyond that 1% improvement, people can’t always digest it. Suddenly, the market size shrinks — because now you’re re-explaining, re-educating, and fighting uphill battles to convince people that something entirely new deserves their trust. On the other hand, if you battle an existing company with clear PMF and make your product 1% better, buyers instantly understand the value. They can convert quickly without a long explanation. And it’s not just buyers — even ad engines and marketing platforms perform better when they can clearly map your product to an existing category. That makes finding, targeting, and converting customers dramatically easier. What This Means for Thareja AI We’ve built an incredibly ambitious platform — one that helps businesses hire globally, manage compliance, track productivity, and pay teams worldwide. But ambition can blur clarity. So we’re sharpening our focus. Our new homepage says it best: Time is Money | Freedom Easily manage remote teams — track hours, pay globally, and stay compliant. That’s it. Simple. Clear. A wedge people can understand in seconds. We’re starting where the pain is sharpest: time tracking, compliance, and payments. Because every agency, every small business, every remote team already feels that. Once we nail that wedge, we can grow outward into everything else — onboarding, advanced compliance, contracts, and more. Why This Pivot Matters 1Clarity for users. No more guessing what Thareja AI does. In one line, you get it. 2Faster adoption. Agencies and remote teams can test us quickly — and see value right away. 3Market-sized thinking. Staying close to “1% better” keeps the audience wide and the conversions easy. Going too far too soon only shrinks your addressable market. 4Room to expand. Starting with time money doesn’t mean we stop there. It means we earn trust first, and then we can layer on the powerful tools we’ve already been building. Final Thought “Perfect” is the enemy of “adopted.” From now on, we’re embracing 1% better as our wedge. That’s how we’ll earn adoption, achieve product-market fit, and then — and only then — go wild building the revolutionary vision we’ve always had. Because time is money. And time, when saved and spent well, is freedom. #buildinpublic #startup #openai
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12 Jul 2025
Still chasing task updates? See everything in real time. Free. Life is better with Thareja AI. thareja.ai
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11 Jul 2025
WFH chaos? Get real-time task updates and clarity. Free. Life is better with Thareja AI. thareja.ai
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10 Jul 2025
Think you’re saving? Track time, cut waste, and save for real. Free. Life is better with Thareja AI. thareja.ai
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9 Jul 2025
Can’t see what your team is doing? Get full visibility. Free. Life is better with Thareja AI. thareja.ai
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8 Jul 2025
Frustrated teams? Make feedback structured and stress-free. Free. Life is better with Thareja AI. thareja.ai
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7 Jul 2025
Thareja AI – June Update: Auto-Submit & Auto-Approve Timesheets - Timesheets will auto-submit on Tuesday if not submitted by Monday - Reminder emails go out Thursday through Monday - If not approved within 5 working days, they’ll auto-approve - Team owners, managers, and clients receive daily reminders - Auto-submitted/approved timesheets include a compliance notice in place of a signature Less chasing, more clarity. thareja.ai #buildinpublic
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7 Jul 2025
Track real work, stay focused, and boost productivity—free. Life is better with Thareja AI. thareja.ai
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5 Jul 2025
Too much scrolling, not enough working? Boost team focus. Free. Life is better with Thareja AI. thareja.ai
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4 Jul 2025
Missed deadlines? Get real-time task tracking. Free. Life is better with Thareja AI. thareja.ai
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3 Jul 2025
Boost your team’s efficiency. ✅ Visibility & Accountability 💸 Payroll & Compliance 📉 Cost Efficiency All in one platform. 🔗 Try for FREE at thareja.ai
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Thareja retweeted
28 Feb 2025
Very expensive gym membership!
🚨NEW: Elon Musk Breaks Down What's Happening at the Treasury 💰 ELON MUSK: "The main computer payment system is called PAM (Payment Automation Manager). It's responsible for $5T a year, roughly $1B an hour. When we came we saw the payments had no payment categorization code and no description. Untraceable blank checks. This is the kind of thing that if a public company did it, the company would be delisted and the executive team would be thrown in prison -- but this is normal at the Government. We recommended the Treasury and the Federal Reserve to make payment categorization codes mandatory and there needs to be an explanation, ANY explanation, above nothing. That's a radical change to the system that is being implemented now. This could save roughly $100B a year." JOE ROGAN: "Where was that money going?" ELON MUSK: "This is where you get into the grey boundary between waste and fraud. If money is sent to a person or org from the Government and you didn't deserve it, but the Government sent it, is that waste or fraud? A lot of payments got approved but then that payment officer retired, or left, or died, and the payments just kept going. Like you forgot about your gym membership, but your gym membership costs $20B a year. That's happening at scale in the government. It's totally insane."
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24 Dec 2024
✨ Happy Holidays from Thareja Group! 🎄 As the year wraps up, we’re grateful for our incredible team and valued clients. Your creativity, trust, and collaboration inspire us every day. Wishing you a joyful holiday season filled with warmth, love, and cherished moments. Here’s to a bright and successful 2025 together! 🥂 #HappyHolidays #Thareja #Gratitude
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23 Dec 2024
I signed up for the 2025 AmeriHealth April Fools Half Marathon & 8K on Apr 6, 2025! runsignup.com/Race/NJ/Atlant…

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27 Nov 2024
Happy Thanksgiving from all of us at Thareja! 🦃✨ We're incredibly grateful for our amazing team, whose creativity and dedication drive everything we do, and for our valued clients, who trust us to bring their visions to life. Thank you for being a part of our journey. Here's to a season of gratitude, collaboration, and continued success! 🙌🍂
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