You’re not getting users because you’re not putting them first.
At Deghosts, we believe user-first marketing is the most practical way to capture attention and turn that attention into real users or buyers.
User-first marketing goes beyond being customer-centric. It's about placing the customer's needs, emotions, and experiences at the center of everything you communicate.
(The customer here will be a potential buyer.)
It's about speaking their language, accepting feedback, and incorporating that into the public narrative.
We see genuinely brilliant projects fail to capture attention because they misrepresent their product in the context of what users actually need.
They can't translate the value of what they're building into language that resonates with their target audience. So they die from lack of attention, not lack of innovation.
Maybe this is inevitable in an industry built for high-tech financial products and services that aren't easily relatable.
Think about it for a minute… you understand what Uber does and how to use it in under 5 seconds. Your DeFi x AI project, on the other hand, probably takes the average reader several minutes to grasp.
This messaging gap is why so many Web3 teams struggle to position themselves in the context of user needs.
Technical teams focus on the technicalities and forget the people (the market they’re trying to conquer).
Over the next few weeks, we'll be diving deep into this problem and how to solve it through positioning, messaging, and narratives.
The goal? Help your innovation become adoption.
Stay tuned.