Where £20 gets freelancers marketing support that usually comes with a £15k retainer & a creative director called Hugo. Get clear. Get noticed. Get fucking paid

Joined February 2011
1,849 Photos and videos
I know literally no-one who’s lying awake at night thinking “I can’t face having to approve another holiday request through Google Sheets”. A weird take.
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“Brandwank” is a funny, but uncomfortably familiar look at the mangled language people write at work, and how AI has poured petrol on the problem. It's a campaign against a language everyone says they hate and pretends they don't use 🤷‍♂️ More at brandwank.co.uk
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Brandwank Bingo's had an update. And a Brandwank web site? Something's happening 😈 Coming soon. A funny, but painfully familiar look at the bollocks people write at work, and why no-one ever says "leverage" in the pub. Be the first to know? brandwank.co.uk
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Trying to compete head on with an established market leader is like standing on the roof of your house throwing £50 notes in front of a leaf blower. Work out what's different about your cider and major on that. Give people a reason to choose you.
Hey @JeremyClarkson as a small agricultural business that depends on trading at small local events, it’d be great if you could stop trying to pressgang your Hawkstone cider into every event we do. You don’t grow apples or make the cider yourself. Butt out - you’re bankrupting us
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If I ever write a line this funny, I'll retire happy. A simple flip of the script, and perfectly delivered by the peerless Eric Morecambe. Happy Friday and have a great weekend.
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So to summarise: “It produces shit, but it does it at enormous scale, very quickly, for little cost” is the current argument for everyone getting on board with AI.
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One of biggest problems with Gen AI is the extreme Dunning-Kruger effect it gives to very mediocre people who have no idea what creativity is. AI slop books are flooding Amazon and further diluting the quality of everything. No, running a prompt doesn’t make you a writer.
It is enormously frustrating as a scifi author that we have been writing stories for DECADES about why it's bad to hand your thinking over to a machine, and then Gen AI comes along and everyone starts using it without question.
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Trying to polish up something written by AI is like cooking really spicy food in a small kitchen. However hard you try, you'll never get rid of the smell of ChatGPT.
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Whoever creates an EV battery than can be fully charged in the same time as it takes to fill up with petrol, will win the EV game hands down.
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Here's an ad I made for @adidas after Sebastian Sawe became the first man in history to break two hours for a marathon this weekend in London. Who should I do next? @adidasrunning @adidasUK
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One Minute Brief of the Day - 28 April 26. Create posters to advertise #SPADES @OneMinuteBriefs
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Imagine running the London Marathon in 1:59.41hrs and not being the winner. What.a.race #LondonMarathon
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Great example of a brand making a choice to preserve its brand value. They are fully aware this a trade off and it will force some people to go elsewhere. They’re fine with that. All the best brands make this tough choice at some point.
🚨New: Ruth's Chris Steak House has a new dress code “business casual” for customers to wear proper attire with diners who don't comply being relegated to the bar. “Kindly remove all hats when entering the restaurant. Guests wearing ball caps are asked to dine in the bar/lounge." “The following attire is not permitted in our dining rooms: Gym wear, pool attire, tank tops, clothing with offensive graphics or language, revealing clothing, or exposed undergarments.” How do you feel about this?
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Amy Hunt is a 100% class act.
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A headline you'd only ever see in darts.
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I’ve finally found a use case for AI. I asked ChatGPT to give me its tips for Cheltenham yesterday. I doubled my money on the day. Shit copywriter, great tipster.
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BREAKING: Person who stops running every day and asks someone else to do the run for them, loses fitness.
🚨BREAKING: MIT hooked people up to brain scanners while they used ChatGPT. What they found should concern every single person reading this. ChatGPT users showed 55% weaker brain connectivity than people who didn't use it. Not after years. After just four months. Here's how they tested it. 54 people were split into three groups: one used ChatGPT to write essays, one used Google, and one used nothing but their own brain. They wore EEG monitors that tracked their brain activity in real time across four sessions over four months. The brain-only group built the strongest, most widespread neural networks. Google users were in the middle. ChatGPT users had the weakest brains in the room. Every time. Then the memory test hit. Participants were asked to recall what they'd just written minutes earlier. 83% of ChatGPT users couldn't quote a single line from their own essay. They wrote it. They couldn't remember it. The words passed through them like they were never there. It gets worse. In the final session, ChatGPT users were told to write without AI. Their brains were measurably weaker than people who never used AI at all. 78% still couldn't recall their own writing. The damage didn't go away when the tool was removed. Meanwhile, brain-only users who tried ChatGPT for the first time? Their brains lit up. They wrote better prompts. They retained more. Their brains were already strong enough to use AI as a tool instead of a crutch. The researchers also found that every ChatGPT essay on the same topic looked almost identical. More facts, more dates, more names. But less original thinking. Everyone using ChatGPT produced the same generic output while believing it was their own. MIT gave this a name: cognitive debt. Like financial debt, you borrow convenience now and pay with your thinking ability later. Except there's no way to pay it back. The question isn't whether ChatGPT is useful. It's whether the price is your ability to think without it.
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100%...in a world that is increasingly driven by machines, people crave humanity and connection.
I think AI will flood the internet with so much fake and useless content that people will slowly stop trusting it and go back to living real life like it's the 90s.
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Here is a 7-step guide on "How not to write a book"
If anyone is thinking of writing a book, here's the workflow I recommend: 1) Go for a walk, and record voice memos of everything you want to say. Don't worry about structure. Do a complete braindump. 2) Use MacWhisper to transcribe all these voice memos. Dump it into Claude Code and brainstorm with it to find a proper structure. 3) Do more brain dumps. Again, I find doing these walking is most productive. 4) Transcribe again. Put into LLM. Ask it to organize into markdown files and an outline. 5) Work on the outline together with Claude Code. 6) Now ask it to identify missing gaps and interview you about it. Use dictation tools like Wispr Flow or open-source alternatives to answer them and expand the markdown files. 7) Read through the results. Do a lot of tweaking. Try to be very mindful of whenever something feels off. Rewrite it. At some point in this process (rather sooner than later) you want to get external feedback too. Perhaps when you get the first outline. Share it with early readers. Get their feedback. Feed it to Claude Code and again, ask it to interview you where useful. The goal is not to have the LLM write for you. The goal is to have the LLM help you structure your thoughts, identify gaps, and extract your knowledge. For my book, I did a lot of manual typing as well because I think when I started dictation tools weren't that good yet. And I think typing activates another part of the brain which is more painful to use, but probably good to do as well. So experiment with that too.
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Me sending increasingly unhinged replies to people who spam my LinkedIn DMs.
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