The Lab Insight & Strategy; we create powerful brand strategies by putting consumers and the world they live in at the heart of everything we do.
Joined November 2012
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151 Photos and videos
The Lab retweeted
1 Nov 2019
In Melbourne this morning, Justin Langer helped launch #TheAustraliaProject with @NealeCotton from @thelabfeed
He discussed his journey, strength in vulnerability & how leaders can navigate change by embracing the unknown & championing a culture of courageousness.
#DSEGPlusOne
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31 Oct 2019
Tomorrow’s the official launch of The Australia Project! The major theme in this year’s project is courage and how brands need to lean in and define their own idea of courage. Read more about The Australia Project here: theaustraliaproject.com.au/
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17 Oct 2019
Some friendly banter in our Ops Team today, will the luck of the Irish ☘️ see the boys in green progress to the RWC semi finals?
#RWC #RWC2019 #Ireland #AllBlacks #Lisasaysbackblack #youllneverbeattheIrish
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4 Oct 2019
Last month, we attended a talk on The Customer of the Future by The Demographics group.
Read the article below to find out what they learnt:
thelabstrategy.com/insights/…
3 Oct 2019
Neo-banks are emerging in Australia. With offers and apps designed around the user experience. They are aiming to empower the individual, but can they break down the long held barriers to uptake?
Read more: lnkd.in/fjxsyxZ
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1 Oct 2019
We learnt in The Lab’s 2019 Australia Study, that 80% of Australians agree that ''It's not good enough for businesses to just make money; they need to be doing some good in the world as well”. Read More: edition.cnn.com/2019/09/15/e…
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18 Sep 2019
Last week saw the passing of Danny Frawley. Danny had talked of the need for men to change how they view mental health. “Manning up in the past was to suffer in silence, manning up now is to put your hand up.” Read more: theage.com.au/national/victo…
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The Lab retweeted
13 Sep 2019
Do it for Gazey. Do it for Hammer. Do it for each other. History awaits. #GoBoomers #FIBAWC
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12 Sep 2019
Read our latest article to see what climate change can teach us about marketing and messaging.
thelabstrategy.com/insights/…
6 Sep 2019
Together with our client Simplot Australia and our quantitative partner Nature Research, we're thrilled to be a Finalist for the 2019 AMI Marketing Awards for Marketing Excellence in the Market and Consumer Research Insights category. Winners to be announced on October 16!
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23 Aug 2019
Welcome to our first in an ongoing series ‘Cultural Sparks’, part of our research into Australian Culture. Quick insights we think could grow into something bigger. An easy way to keep your finger on the pulse with what we see out there that is getting us to think differently.
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15 Aug 2019
Two weeks ago, Labster Anna Bryant ventured to Brene Brown Live, where she learnt that it is OK to suck at life.
Read her recap here: thelabstrategy.com/insights/…
The Lab retweeted
3 Jun 2019
Can we really characterise people as irrational? Much of the popular #behaviouralscience literature suggests we can but is it that straightforward? I interviewed Prof Peter Ayton @Thruthal to get his thoughts ow.ly/mKJN30oScPR
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14 May 2019
Over the years a lot of things have changed. We’ve grown up. There are now over 30 of us across Australia. Alongside this growth, our logo, our look and our feel has evolved. Read the article below to find out about our New Lab Man!
thelabstrategy.com/insights/…
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24 Mar 2019
We need a public discourse that realises that differences are just that, they make life different, interesting, but they don’t need to become divisions. #thelabstrategy ow.ly/Rifw30oaCZc