Building SeldonFrame — the open-source AI-native Business OS you create with one sentence in Claude Code.

Joined January 2020
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Every agency owner right now
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The open-source alternative to GoHighLevel. A pre-wired client ops stack agencies deploy per client in minutes: ->CRM ->Booking page ->Intake forms ->AI Chatbot All wired-up and fully customizable using natural language in Claude Code github.com/seldonframe/seldo…
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$10,000/mo solopreneur business model: >go to Google Maps >find plumbers, roofers and HVAC with reviews but no website >send 10,000 emails >close 20 clients at $500/mo for maintenance >copy their info testimonials >paste it in Claude Code >get personalized website booking page crm chatbot agent in 3 minutes >laugh
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Squarespace charges $16/month for a basic website. Calendly charges $10/month for booking. Typeform charges $25/month for forms. HubSpot CRM starts at $20/month. Tidio chatbot starts at $29/month. And none of them talk to each other. A plumber paying for all five spends $1,200/year on tools that don’t share a single data point. The chatbot can’t see the calendar. The form doesn’t write to the CRM. The website doesn’t know the business hours. I built an open-source alternative that replaces all five. From one sentence typed into Claude Code. In 3 minutes. It’s called SeldonFrame. 1 star on GitHub. I’m early. You describe your business. It generates everything: → Branded landing page with hero, services grid, testimonials, and FAQ. → Booking page wired to your actual hours, in your actual timezone. → Intake form with fields specific to your vertical. HVAC asks about ductwork. Plumbers ask about fixtures. → CRM seeded with pipeline stages that match how your industry runs jobs. → AI chatbot that books real appointments against the real calendar at 11pm on a Tuesday. → Live subdomain on day one. Custom domain when you’re ready. One workspace. One source of truth. The chatbot sees the same calendar the booking page uses. The intake form writes to the same CRM the operator logs into. I tested it on a real business. Phoenix AC Air Conditioning & Heating. 50 Google reviews. 4.9 stars. No website. I pasted their Google Maps listing into Claude Code. Three minutes later: phoenix-ac-air-conditioning-… The booking page works. The chatbot booked a test drain repair in under 30 seconds. The booking showed up in the CRM before I finished my coffee. Here’s the wildest part: You can customize any page to the pixel and your agents to your specific edge cases in minutes using natural language in Claude Code and SeldonFrame MCP. From one sentence. For $0. Squarespace Business: $33/month. $396/year. Calendly Typeform HubSpot Tidio: $84/month. $1,008/year. Full stack: $1,404/year. Five tools. Five logins. Zero integration. SeldonFrame: $0. Unlimited workspaces. Self-hosted. Your infrastructure. Forever. One MCP install: claude mcp add seldonframe -- npx -y @seldonframe/mcp@latest 2,337 tests passing. Open source. AGPL-3.0 licensed. Repo: github.com/seldonframe/seldo… 1 star. Looking for the second one.
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Alex Becker @ZssBecker recently posted a video explaining exactly why SaaS is splitting apart. youtu.be/oFgHjHeuXVY?si=8PoT… His thesis: monolithic software is toast. Open-source frameworks that people customize per business with AI will replace them. His exact words: “People will just download free frameworks, connect them in a single prompt, and add four or five little features instead of making the entire thing.” I’ve been building exactly that for 2 months. It’s called SeldonFrame. It’s open source. And it’s live right now. Here’s the current stack a local service business pays for: - Website: $3,000-$5,000 one-time (never updated) - Booking tool: $30/month - Form builder: $20/month - CRM: $50/month - AI chatbot pilot: $100/month (abandoned after 2 weeks) Total: $5,400 in year one. Five tools. None of them talk to each other. SeldonFrame replaces all five. From one sentence in Claude Code. In 3 minutes. → Branded landing page with hero, services grid, real testimonials, gallery → Booking page wired to the operator’s real hours and real timezone → Intake form with vertical-specific fields (HVAC asks ductwork questions, plumbers ask fixture questions) → CRM seeded with the right pipeline stages for the vertical → AI chatbot that books appointments against the real calendar at 11pm on a Tuesday → Subdomain live on day one. Custom domain when they’re ready. One workspace. One source of truth. The chatbot sees the same calendar as the booking page. The intake form writes to the same CRM the operator logs into. No Zapier glue. No “6,000 apps that don’t talk to each other.” No $200/month stack of tools the operator forgets to log into. I tested it on a real business. Phoenix AC Air Conditioning & Heating. 50 Google reviews. 4.9 stars. No website. I pasted their Google Maps listing into Claude Code. Walked away to make coffee. Three minutes later: phoenix-ac-air-conditioning-… Live URL. Working booking page. Working chatbot. The chatbot booked a test drain repair in under 30 seconds. The booking showed up in the CRM before I finished my coffee. Here’s the wildest part. Becker describes the exact business model in the video. He says: take open-source frameworks, customize them per client, charge $5K setup $1K/month to maintain. His words: “There’s the entire business model. Go to town.” That’s the agency play on top of SeldonFrame: → Generate a workspace in 3 minutes → Charge $2,500-$7,500 for setup → Charge $500-$1,500/month to maintain → Your cost: 3 minutes of generation a weekly check-in → Their cost: less than the disconnected tool stack they’re already paying for The math on a single HVAC client: Average install job: $5,000-$12,000. If the chatbot books two extra jobs per month, that’s $10,000-$24,000 in incremental revenue for the operator. Your $1,000/month retainer is rounding error against that. You’re not selling them software. You’re selling them revenue. Here’s what you DON’T need to do this: no coding no design skills no template picking no DNS configuration no Anthropic API key no server management if you use hosted no monthly software subscriptions to resell Just Claude Code one MCP install one paste. The entire thing is open source. github.com/seldonframe/seldo… Install the MCP server: claude mcp add seldonframe – npx -y @seldonframe/mcp@latest Every line of code. The runtime. The MCP server. The chatbot. The CRM. The landing page renderer. All of it. Free to use. Free to fork. Free to extend for your vertical. SeldonFrame: $0. Unlimited workspaces. Your infrastructure. Forever. Becker says the window for this is 12-18 months before it gets crowded. I agree. Right now the supply of agencies delivering this is near zero. The demand from local businesses with 50 reviews and no website is infinite. The framework is live. The market is empty. The repo is open. Go build. youtu.be/oFgHjHeuXVY?si=8PoT…
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Alex Becker @ZssBecker recently posted a video explaining exactly why SaaS is splitting apart. youtu.be/oFgHjHeuXVY?si=8PoT… His thesis: monolithic software is toast. Open-source frameworks that people customize per business with AI will replace them. His exact words: “People will just download free frameworks, connect them in a single prompt, and add four or five little features instead of making the entire thing.” I’ve been building exactly that for 2 months. It’s called SeldonFrame. It’s open source. And it’s live right now. Here’s the current stack a local service business pays for: - Website: $3,000-$5,000 one-time (never updated) - Booking tool: $30/month - Form builder: $20/month - CRM: $50/month - AI chatbot pilot: $100/month (abandoned after 2 weeks) Total: $5,400 in year one. Five tools. None of them talk to each other. SeldonFrame replaces all five. From one sentence in Claude Code. In 3 minutes. → Branded landing page with hero, services grid, real testimonials, gallery → Booking page wired to the operator’s real hours and real timezone → Intake form with vertical-specific fields (HVAC asks ductwork questions, plumbers ask fixture questions) → CRM seeded with the right pipeline stages for the vertical → AI chatbot that books appointments against the real calendar at 11pm on a Tuesday → Subdomain live on day one. Custom domain when they’re ready. One workspace. One source of truth. The chatbot sees the same calendar as the booking page. The intake form writes to the same CRM the operator logs into. No Zapier glue. No “6,000 apps that don’t talk to each other.” No $200/month stack of tools the operator forgets to log into. I tested it on a real business. Phoenix AC Air Conditioning & Heating. 50 Google reviews. 4.9 stars. No website. I pasted their Google Maps listing into Claude Code. Walked away to make coffee. Three minutes later: phoenix-ac-air-conditioning-… Live URL. Working booking page. Working chatbot. The chatbot booked a test drain repair in under 30 seconds. The booking showed up in the CRM before I finished my coffee. Here’s the wildest part. Becker describes the exact business model in the video. He says: take open-source frameworks, customize them per client, charge $5K setup $1K/month to maintain. His words: “There’s the entire business model. Go to town.” That’s the agency play on top of SeldonFrame: → Generate a workspace in 3 minutes → Charge $2,500-$7,500 for setup → Charge $500-$1,500/month to maintain → Your cost: 3 minutes of generation a weekly check-in → Their cost: less than the disconnected tool stack they’re already paying for The math on a single HVAC client: Average install job: $5,000-$12,000. If the chatbot books two extra jobs per month, that’s $10,000-$24,000 in incremental revenue for the operator. Your $1,000/month retainer is rounding error against that. You’re not selling them software. You’re selling them revenue. Here’s what you DON’T need to do this: no coding no design skills no template picking no DNS configuration no Anthropic API key no server management if you use hosted no monthly software subscriptions to resell Just Claude Code one MCP install one paste. The entire thing is open source. github.com/seldonframe/seldo… Install the MCP server: claude mcp add seldonframe – npx -y @seldonframe/mcp@latest Every line of code. The runtime. The MCP server. The chatbot. The CRM. The landing page renderer. All of it. Free to use. Free to fork. Free to extend for your vertical. SeldonFrame: $0. Unlimited workspaces. Your infrastructure. Forever. Becker says the window for this is 12-18 months before it gets crowded. I agree. Right now the supply of agencies delivering this is near zero. The demand from local businesses with 50 reviews and no website is infinite. The framework is live. The market is empty. The repo is open. Go build. youtu.be/oFgHjHeuXVY?si=8PoT…
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Comment “MCP” and I’ll DM you the full setup walkthrough — from install to your first client workspace in under 10 minutes.
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Claude Code can now build a personalized website booking page intake form CRM in minutes with this open-source repo. basically replaces 5-7 tools for free watch me build one for a plumbing business in Dallas in minutes
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This is a $1,000 set up fee $500/mo service Here's how: 1. Search for HVAC, plumbers, and roofers with no website on Google Maps🗺️. 2. Send 10,000 emails offering a personalized ai-native business OS.... not just a website. 3. When someone replies positively, copy their infor and testimonials from Google Maps. 4. Paste them into Claude Code and generate the deliverable in minutes with SeldonFrame MCP and send it before the call. 4. Charge $1,000 for this, then $500/mo for maintenance. 20 clients per month on retainer is $10,000. >They get a personalized website, booking page, intake forms, CRM, agents... all wired up and fully customizable to the pixel >In exchange you get $1,000 and $500/mo recurring client at 97% margin.
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Claude Code can now create an ai-native business OS for SMBs in under 3 minutes…. All wired up so you don’t have to stitch 5-7 tools together
This Phoenix HVAC company has no website. I just built them one in 3 minutes — website, booking page, AI receptionist that books jobs in their real timezone — all from their Google Maps listing. No designer. No 5-7 tools. Just natural language. Introducing SeldonFrame. The whole thing was one paste. I copied their Maps listing into Claude Code, said "build me a workspace from this," and walked away to make coffee. 3 minutes later: → Live website with real photos → Booking page with their real business hours pulled from Maps → AI receptionist that books jobs into their actual calendar — type "book me a drain repair next Tuesday" and it just works → Real customer reviews extracted verbatim from Google, nothing fabricated Doing this with a designer dev CRM calendar tool chat widget normally takes at least 1 week and $5k. This took a paste. There are millions of local service businesses — plumbers, HVAC, electricians, dentists, landscapers — still running off a Google listing and an unanswered phone. This is for them. → seldonframe.com Set yours up free.
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MAX THULE retweeted
This Phoenix HVAC company has no website. I just built them one in 3 minutes — website, booking page, AI receptionist that books jobs in their real timezone — all from their Google Maps listing. No designer. No 5-7 tools. Just natural language. Introducing SeldonFrame. The whole thing was one paste. I copied their Maps listing into Claude Code, said "build me a workspace from this," and walked away to make coffee. 3 minutes later: → Live website with real photos → Booking page with their real business hours pulled from Maps → AI receptionist that books jobs into their actual calendar — type "book me a drain repair next Tuesday" and it just works → Real customer reviews extracted verbatim from Google, nothing fabricated Doing this with a designer dev CRM calendar tool chat widget normally takes at least 1 week and $5k. This took a paste. There are millions of local service businesses — plumbers, HVAC, electricians, dentists, landscapers — still running off a Google listing and an unanswered phone. This is for them. → seldonframe.com Set yours up free.
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