Every Consumer CEO, CMO, and brand manager has lived this meeting. You want to know how your #brand is doing, so you hire an agency. 8 weeks for initial insights. Six-figure invoices. "Out of scope." "Let's circle back." "Take it offline." "Revisit when we have more bandwidth." "Don't wanna boil the ocean." Meanwhile, your competitor just launched a campaign, and you have no idea if yours is working. @henkpret and I built @timelapsio because research-grade brand tracking shouldn't feel like this in 2026. Always-on. Real-time. 5x more affordable. AI-native brand tracking for B2C companies. timelaps.io

Introducing Timelaps. Brand tracking from thousands of real consumers that shows you if your marketing is working. AI has commoditized content and product creation. The advantage is no longer what you make. It's your brand. The space you occupy in people's minds is the last durable advantage. Companies are waking up to this. The pivot back to brand-building is real. But measuring brand health is still expensive, slow, and based on metrics that don't reflect how people actually choose. We built Timelaps to bring brand intelligence into the modern tech stack. Why Timelaps? • Real Data: Insights from thousands of real consumers in your category. • Always-On: Forget annual "waves." This is real-time, continuous tracking. • Modern dashboard: An always-ready intelligent dashboard, not a dusty slide deck. • Research-Grade AI: We combine the latest in brand science with AI that surfaces actual opportunities, not just charts. • Startup Speed: Set up in days, not months. • SaaS Pricing: Priced like a subscription, less than 1/5 of alternatives, not a bloated agency retainer. Check us out: • Web: timelaps.io • Live Demo: demo.timelaps.io (Real data, no login required!) The AI revolution has transformed what brands can create. It's time for tracking to catch up.

Today, we’re announcing Timelaps.  Because it’s clear that brand building is back, but brand tracking isn’t ready. AI has commoditized the "how." When anyone can generate a high-quality ad or a functional product in seconds, creation is no longer your moat. Your brand is. It can’t be done in a prompt. And you can’t deepfake mindshare and preference.  That’s why we’re betting on the next generation of brand builders.  But they face a huge obstacle knowing if their work is effective. Because brand tracking is stuck in 1998. It costs six figures. It takes three months. It arrives as a slide deck that gathers dust. So their options are to pay and wait, or guess. We’re building Timelaps to change that. We’re bringing research-grade brand intelligence to the challenger brands, the startups, and the creators who have been "flying blind" for years. And we’re giving enterprises agency-level tracking without the agency-level price and wait. • Continuous: Always-on data, not quarterly waves. • Credible: Built on the science of brand building. Designed by tracking experts. • Accessible: Finally, brand tracking that doesn't require a Fortune 500 budget. The "Brand Era" is back. Timelaps is the scoreboard.