"most agencies are actually in the hospitality business โ they just donโt realize it yet"
very good frame shift
Last week, we flew our team out to Cancun for 8020's annual team onsite ๐ฒ๐ฝ
After we acquired the company back in December, Joanie (our COO) and I decided to sit down and take a long look at figuring out what we wanted 8020 to be becoming.
How did we want it to operate? How did we want clients to feel working with us? What mattered the most about the service we offered? How did we want to be perceived?
And the idea we kept coming back to in our planning was: "How can we make the client experience feel akin to staying in a 5-star luxury hotel, where everything you need is catered to?โ
I often tell my agency friends that I think most agencies are actually in the hospitality business โ they just donโt realize it yet. And I am obsessed with hospitality โ restaurants, hotels, airlines, theme parks, anything.
From Horst Schulze's book on how he ran the Ritz-Carlton to Lee Cockerell's 39 rules for delivering sensational customer service, Iโve been reading hospitality books since I was 17 because I knew that great service was a catalyst for a resilient business.
It moves the needle for me more than just about anything else, because I think in a way, great service is just another form of predicting someone's needs โ trying to understand their experience and showing them, in the subtlest ways possible, that "I'm here to help."
To help our team understand this and figure out how we could bring it into our business, we flew everyone to a 5-star resort for the week. Reading about hospitality is one thing. Experiencing it โ where just about everything you need is taken care of before you even think to ask โ is another.
Thatโs what weโre aiming to recreate for our clients and what I wanted our team to takeaway. Not just beautiful, performant, scalable Webflow projects โ but ones that are delivered with care, precision, and that same 5-star feeling.
The takeaway landed โ the team got it. And now weโre fired up to build again โ sharper, more aligned, and more customer-obsessed than ever โก๏ธ