One of the constant themes in my writing for Forbes over the past year has been exploring where entertainment and culture are headed through the lens of digital assets.
Last week, I attended a Drake album listening party hosted by
@KINGJARED300 at SOB’s in NYC. The event sold nearly 600 tickets and completely packed the venue.
Drake wasn’t there, though I did get a chance to chat with Rory from the Rory and Mal podcast, who’s also pictured here. What stood out to me is that this was an unofficial listening party with no involvement from OVO, yet it still sold out.
Jared represents a new wave of creators building real businesses around fandom and community. He’s been a dedicated Drake fan for years, built an audience around that interest, and has now hosted multiple successful Drake-themed parties across the country.
You might be wondering what any of this has to do with digital assets.
The platform powering these events is KYD Labs, which uses blockchain technology on the backend.
When people talk about empowering curators through blockchains, this is the kind of thing I’ve always been excited about. Not speculative memecoins or forced crypto integrations, but seamless consumer experiences where the technology quietly enables new business models in the background.
That’s what makes this interesting to me. Jared is effectively building a scalable community business using infrastructure most attendees probably never even think about.
I’m excited to write more about this because I think the next generation of cultural curators will look a lot like this, with blockchains powering the rails underneath it all. Article coming soon.
Also, Iceman is album of the year by miles 🧊🧊🧊.