Bloomberg does not cover Polish companies every week.
But for Żabka story is one of the most underrated business case studies in our region, and the incoming CEO just put the ambition on the table.
Build the 7-Eleven of Europe.
Some numbers first.
-> 12,339 stores at end of 2025. PLN 27.2bn revenue ( 14.1% YoY). Net profit up 78.3% to over PLN 1bn. Almost a third of Poland's population lives within 300 meters of a Żabka (no joke, they are everywhere). The company opened 1,394 new locations in 2025 alone.
-> Origin: 1998, Poznań. Mariusz Świtalski, the guy who had already built Poland's largest wholesale network (Elektromis), bet on the country's tradition of small neighborhood shopping and launched a modern version of it. Seven stores in Poznań. By 2001, 100 stores. By October 2005, 1,700.
Then came the private equity baton pass:
2007: Penta Investments
2011: Mid Europa Partners
2017: CVC Capital Partners (just over €1bn)
That 2017 deal is where it gets interesting. Right after closing, CVC and the management team flew to Japan to study Seven & i Holdings firsthand. They came back and re-engineered the company around it. Franchise-first model. Dense urban footprint. Hot food. Mobile app. Autonomous Nano stores. Private label. A tech stack closer to a fintech than a corner shop.
October 2024: IPO on Warsaw Stock Exchange. PLN 6.45bn raised. ~$5bn market cap at debut. Biggest Polish listing since Allegro in 2020. Fourth largest European IPO of 2024.
The 2025 results show the model is working:
Revenue: PLN 27.2bn ( 14.1%)
Net profit: PLN 1.06bn ( 78%)
Adjusted EBITDA margin (Q4): 14.4%
12,339 Żabka stores in Poland
173 Froo stores in Romania ( 188% YoY in year two)
Stated goal: double end-customer sales between 2023 and 2028
Romania is the proof of concept for the European ambition. Żabka entered in May 2024 by acquiring local distributor DRIM Daniel Distribuție FMCG, rebranded the network as Froo, and is already seeing customer traffic per store approaching Polish levels. Estimated market capacity in Romania: ~4,000 locations.
Now the ambition. Tomasz Blicharski, currently Chief Strategy Officer, takes over as CEO on 1 January 2027. He told Bloomberg the long-term goal is to be the convenience leader in Europe. The thesis is sharp: Europe is structurally fragmented, the global players including 7-Eleven do not run unified pan-European operations, and there is no European convenience champion.
There is a gap, and Żabka is the only operator with the franchise machinery, technology, density and balance sheet to fill it.
The optionality is what makes this very perspective:
East vs West is still open.
East = faster consumer growth, lower entry barriers, smaller TAM.
West = larger economies, harder competition, supplier rebuild.
Nano (autonomous stores) gives a low-capex wedge into harder markets.
The digital ecosystem (Maczfit prepared meals, Dietly D2C marketplace, Jush! and Delio eGrocery) extends the surface area to attack each new geography.
A Polish company born in Poznań, ~€1bn buyout in 2017, now a $5bn public company openly chasing 7-Eleven for the European convenience crown.
There are plenty of promising and innovative businesses out of Poland, I'll try to cover some of them this year 🇵🇱