Managing Director, Measured Direction Analytics. Helping companies and agencies make the most of their customer data.
Joined February 2009
- Tweets 7,892
- Following 2,012
- Followers 1,857
- Likes 1,988
56 Photos and videos
Pinned Tweet
13 Jun 2018
Breaking away: The secrets to scaling analytics tmllr.us/5dr via @mckinsey #measure <- I have found that #2 the focus on the last mile and #6 building agile, cross-functional teams is really easy for small orgs and really tough for large ones.
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12 Jan 2023
Apologies to American and Canadian travelers, the airlines, and the relevant regulatory agencies. I didn’t realize naming my new airstrip “; drop table airports;” would create so much chaos.
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Tom Miller retweeted
6 Jan 2023
Quick. You're in a meeting and this is presented.
What's your takeaway?
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7 Jan 2023
Party City filing for bankruptcy… goes to my theory that no retail with physically dirty or chaotic stores can survive.
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It makes me very uncomfortable to ask for things but i'm going to do it anyway.
My buddy @randyzwitch at @ZwitchGuitars is close to 1,000 subs on YouTube. 1,000 subs unlocks A LOT of value for a brand.
Check out his channel and consider subscribing 🙏🏼
youtube.com/@zwitchguitars
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Tom Miller retweeted
8 Dec 2022
I love it when an agency/vendor asks to install their own GTM container on a website that already has one implemented. Me: We/our client is getting full admin access to that container right? Them: No. Me: Try again.
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Tom Miller retweeted
8 Dec 2022
so what if we just ... didn't use the GA4 UI?
- data is in BQ
- looker studio offers more control over how dimensions/metrics are (mis)used
anyone have experience with this kind of arrangement? pros/cons? maybe a blog post?
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5 Dec 2022
ChatGPT is going to massively change everyone’s lives.
Other classic Twitter misreads:
Twitter is going to die as everyone is moving to Mastodon.
The Chicken Sandwich from Popeyes is a good fast food chicken sando.
Invest heavily in Cryptocurrency.
Tom Miller retweeted
28 Nov 2022
Wait a second, these are not real error bars … the author literally just put the letter “T” above the bar graphs 😭
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16 Nov 2022
Still holds up.
10 Nov 2022
Let me save you some time and summarize the FTX Twitter rabbit hole you might otherwise fall into tonight:
EVERYTHING YOU EXPECT
Tom Miller retweeted
9 Nov 2022
I think a lot of what’s happening in the data space right now is explained by looking through the lens of “data engineer” vs “analytics engineer”.
Each has a different (but overlapping) set of tools/skills/responsibilities. I’m not convinced “analytics engineers” need to exist.
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10 Nov 2022
Let me save you some time and summarize the FTX Twitter rabbit hole you might otherwise fall into tonight:
EVERYTHING YOU EXPECT
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Tom Miller retweeted
5 Nov 2022
Fuck it everyone start a blog. We are bringing back 2006.
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3 Nov 2022
I know this sounds crazy…
But with $PTON at ~$2.5B, there is serious opportunity in the space to take it private and make some strategic acquisitions to consolidate luxury fitness/endurance brands. We are in the middle of a demographic global tidal wave in this space.
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3 Nov 2022
$PTON
@wahoo (private)
@PolarGlobal (same)
@tonal (same)
@Strava (same)
@cervelo/@trek (bikessss)
@hoka or other non-@on_running shoe company (holding company)
@IRONMANtri (same)
apparel/accessories.
Synergy for days.
If you want to help me raise, LFG!
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3 Nov 2022
Final point: all of these brands are/will be heavily involved in developing applications for the “metaverse”… a big piece of AR/VR’s future will be fitness-related, much more so than virtual work meeting spaces. Their technology ecosystems are, at best, fractured.