We're seeing a shift happen in real time at Typefully that many more SaaS players must be observing too, but not talking about.
More and more drafts are being created while interacting with agents, not typed into our editor by a human.
The orange line in this graph is agentic usage (API, MCP, Agent Skills). It's been climbing steadily for months.
Your first reaction would be: "oh yeah, slop!", but no, these are creators you know, read and enjoy with crazy setups researching, writing and producing great content with a human in the loop that's infusing ideas, taste and style into SOTA models.
More and more creators are opening Claude, ChatGPT or OpenClaw, ideating there and landing their drafts in Typefully.
Typefully is becoming the collaboration, refinement, and publishing layer.