Rutgers is set to unveil Scarlet Knights Enterprises, Inc., a new third-party, commercial arm centered on revenue generation, AD Keli Zinn tells @SBJ. Longtime sports exec Oliver Luck is slated to be the organization's first board chair. Details here: sportsbusinessjournal.com/Ar…

Dr. Russell Barkley, drawing from 20 years of twin studies, behavior genetics, and neuroimaging: Parenting isn't engineering a blank slate—it's shepherding a unique genetic mosaic already loaded with 400 psychological traits that emerge mostly on their own timetable. You provide the pasture: safe, nourishing environments with adequate (not excessive) stimulation, protection from harm, and access to rich out-of-home influences (peers, schools, neighborhoods, community—the biggest shaper after genetics, per Judith Harris in The Nurture Assumption). But you don't redesign the sheep. No prenatal Mozart, no overload of crib toys turns threshold development into engineered genius. Extra stimulation past basics yields diminishing returns; "more is better" is a cultural illusion, not biology. Data is stark: Parental influence on core traits peaks before 7, plummets to ~6% in teens, hits zero after 21. Knowledge transfers via exposure—yes. Personality, abilities, temperament? Largely genetics broader world. This frees parents from crushing guilt ("If my child struggles, I failed"). Instead: Curate wisely, then enjoy watching the individual unfold. Open the Chardonnay, kick back—the show is brief. Short of abuse/neglect/malnutrition, in-home tweaks are often trivial next to where you choose to live and the doors it opens. Shepherd, not engineer. Let them grow into who they already are. Does this shift relieve pressure—or challenge how you view "success" in raising kids?

We’re thrilled to launch Why We Play, a groundbreaking conversation series with athletes, artists and authors on how sport has shaped modern society. Explore our newest multi-year project: aspeninstitute.org/programs/…

Private-equity firms want to deploy capital into college sports, but the floodgates haven’t opened yet. "The dam will break at some point," Ben Fund of Carlyle Group said at an FOS event. @BenHorney recaps the conversation ⬇️

The full Trump EO is here. whitehouse.gov/presidential-… Most notably: "It is the policy of the executive branch that third-party, pay-for-play payments to collegiate athletes are improper and should not be permitted by universities."

Spinning off its athletic department into an LLC is a smart move by Kentucky. It allows the department to operate like a business: it can move quicker and more easily take on new projects focused on growing revenue. It also sets up for a future where athletes are employees.

A total of 319 NCAA DI schools chose to opt into the House settlement for the 2025-26 academic year, sources tell @YahooSports. That's 82% of DI. The deadline to opt in for this year was Monday. Going forward, schools must decide by March if they are opting in for the next year.