Whenever I recommend LEGO sets in my newsletter, I always make sure to clarify that you should expect to hold for ONE YEAR minimum. Most of the time you can sell sooner if you want and you won't lose money, but you won't really start to see significant gains until the following Q4 and beyond. The ecosystem needs time to shake out all of the remaining supply and competitors who hold the price back because they found sets on clearance.
Despite that, I like to check on how the sets I've recommended are doing around the mid point of the year.
If you blindly purchased ONE unit of each set I recommended last year, you would have spent about $2,330 and currently be able to profit at least $738.
Not that exciting right? But when doing these calculations, I like to stack the deck against myself.
That buy cost and profit does not take into consideration:
- Actual best possible buy cost that was available (I like to use the buy cost that was most accessible to everyone). For example, the Firefighter Aircraft set I calculated at $80 buy cost, but really it could have been purchased for $56. (It's selling for $160 now btw).
- Discounted Gift cards (to be fair I don't factor in sales tax for this either so this likely only ends up being a few percent difference)
- Cash back
- LEGO VIP rewards and points
- LEGO GWPs (this literally accounts for THOUSANDS of dollars of profit every year for me)
- This is if you BLINDLY purchased just one unit of each. If you bought MORE of the SKUs that I strongly recommended hunting down constantly (like the Sonic Brickheadz or certain Ninjago sets) your profit skyrockets. The weaker sets I always recommend to proceed with caution so you can easily avoid them.
- And as I mentioned in the beginning, NONE of these sets have matured yet, it's only been 7.5 months.
Anyways, 2025 analyses will be coming soon. Excited to start stacking retiring sets for 2026 and beyond.