Part of CM.com | First-party data collection & server-side transaction tracking | Live at 500 domains | Serviced through 60 partners | tracedock.com
Joined January 2019
- Tweets 54
- Following 80
- Followers 46
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11 Photos and videos
Pinned Tweet
31 Jan 2022
The current way of tracking eCommerce transactions in Google Analytics and Facebook is not accurate because it uses client-side events sent from the "thank you page".
Get #correct attribution data via Server-side Transaction Tracking, now for #Magento2.
tracedock.com/magento2en
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17 Feb 2022
How should marketers respond to the far-reaching ruling of the Dutch Data Protection Authority @toezicht_AP? Read all about it in this article that we wrote for @Marketingfacts.
#GDPR #firstparty #datacollection #performancemarketing
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9 Feb 2022
The Dutch Data Protection Authority @toezicht_AP is making an important #statement. The majority of Dutch websites must immediately put an end to the way in which they collect user data.
At TraceDock we are pleased with this ruling and we expect it to have considerable #impact:
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23 Dec 2021
🌟 #2021RECAP 🌟 Another amazing year! We cannot wait to further grow TraceDock into 2022.
We continue doing what we are good at: helping performance marketers with #correct and #privacyfriendly marketing data in Google Analytics, Facebook and other CDP’s.
🎄 Happy holidays!
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31 Aug 2021
💙 We are pleased to share that we created our first joint customer case with @CMcom_:
☝️ Marketers of Sanitairwinkel.nl faced the problem of missing data and broken customer journeys within their Google Analytics
✌️ With TraceDock they gained 23% improved #attribution data
6 Jul 2021
We are proud to announce that @TraceDock is joining @CMcom_. This move allows us to broaden our service, extending our focus on providing privacy-friendly first-party website data and connecting it to the full customer journey, including downstream communication and payments.
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17 May 2021
☝️ What % of your #transactions have the “thank you” page as #landingpage?
📉 Current e-commerce transactions rely on client-side transaction tracking on these pages. This results in #broken customer journeys, underestimating the revenue attributable to paid marketing efforts.
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11 May 2021
☝️ Current (enhanced) e-commerce events aren’t accurate due to a mix of tracking prevention and client-side transaction tracking.
📉 This results in a #difference in measured transactions and revenue between your Google Analytics and what you report in your backend.
#dothecheck
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4 May 2021
☝️ Since the release of ITP, all commercial first-party cookies have a reduced lifetime of 1 to 7 days within Safari.
📉 The #consequence is that you will not be able to attribute long customer journeys on Safari to the correct (paid) source in Google Analytics.
#dothecheck
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6 Apr 2021
📊 Measure 100% #revenue in Google Analytics via TraceDock's Server-side transaction tracking. Easy to implement, no coding is required. Testing can be done in parallel to your current setup.
#serverside #transaction #tracking #plugandplay #nocoding
tracedock.com/server-side-tr…
13 Jan 2021
New case study with Kleertjes.com: “Almost half of our customers use Safari as their main browser. Thanks to TraceDock, we now recognize 2.2x more returning Safari users. This had a major impact on our #emailmarketing, #SEO and #SEA strategies.”
tracedock.com/kleertjescom
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10 Dec 2020
🍪 Let's face the third-party cookieless world together. @Merkle, @Google and @TraceDock discussed the consequences and solutions on how to face this new world, during a @DDMA Digital Talk.
#thirdparty #cookieless #world #performancemarketing #solutions
marketingfacts.nl/berichten/…
8 Oct 2020
After our #free trial period, we always #evaluate the impact of TraceDock in a personal 30-min call. Curious how we do this? An example is how we evaluate the impact on your #Safari data in Google Analytics through building this #dashboard in Data Studio:
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24 Sep 2020
⚡Almost 7k views! And counting. This interview with Boris about #trackingprevention is a must-see for every performance marketer:
- Explanation per #browser: Firefox, Safari & Chrome
- The #consequences for performance marketers
- Possible #solutions
youtu.be/dkg_jLTvhU8
8 Sep 2020
We’re happy to help, @larsmaat! And congrats on your certification 🥳
ITP is a pain in the ass for marketers 😄. This great tool helps me getting the data as good as possible. If you don't know it, go check it out! @tracedock #itp #onlinemarketing
5 Aug 2020
Interesting blog from @DeptAgency about the changing digital marketing landscape. TraceDock is mentioned as a #solution to keep your analytics clean and to stay in control of conversion tracking and A/B testing.
#cookies #firstpartyanalytics
deptagency.com/nl-nl/story/h…
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26 Jun 2020
Apple is extending its #trackingprotection, all Webkit based browsers (also in-app) will have ITP enabled by default:
☝️ A huge #impact for all marketeers targetting iPhone users
👉 Looking for a privacy-proof #solution?
⬇️ Request a personal #demo via the link below
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22 Jun 2020
☝️ #Browsers like Safari, Firefox, Microsoft Edge, Opera, Brave and Vivaldi all cause the loss of crucial marketing data. #DNSblocking and #adblockers have similar effects.
👉 How does that happen and what are the #consequences?
#explained #dataloss #BIanalytics #SEA #CRO
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27 May 2020
🎉 We've moved to a larger office, right in the city center of Utrecht: Ganzenmarkt 2-6. This move was necessary due to rapid growth.
One problem: we also still own our former office 😅. Do you know anyone who would want this lovely office? More info: link.marktplaats.nl/m1556636…
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23 Apr 2020
🏆 We are very #proud to have entered the 2020 #Martech Supergraphic with TraceDock 🎉
This gives us even more power to continue our journey to solve all marketing #attribution challenges regarding #ITP, #ETP and #adblockers 🚀
🔎 High res overview: martech5000.com
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