In Splatoon, in-game events are often hosted in which players compete and vote for various topics.
Usually mundane things like what snacks you prefer to eat, or what Pokemon starters you pick.
The most coveted Splatfest topic however are the idol polls, in which players must vote for which character they like best.
Callie or Marie?
Pearl or Marina?
Shiver or Frye (or Big Man lol)?
The latter one is where things got messy. Frye had seen a series of Splatfest losses for her teams various topics, so come the Idol vote, Splatoon twitter launched a huge campaign to have Frye win.
Given her dark skin and Arabian influence, twitter was exceptionally sympathetic to the character. The TL became absolutely flooded with Frye posts and fanart for over a week.
The in-game plaza, usually bloated with scanned artwork or lazy virtue signalling about LGBT rights, was now entirely dedicated to Frye.
It went as far that many people who vocalised that they didn't want to vote for Frye were being harrassed and accused of being racist.
The day of the Splatfest comes and... Pic related was the result.
Despite the huge push and campaign and even manipulative harrassment tactics, Frye came dead last, even pulling less votes than the gag manta ray character.
The lesson of this story: Twitter isn't real life, they do not represent the actual community. They do not get to decide who is allowed to enjoy popular games and franchises.
Most people playing Splatoon, or Sonic, or anything - They're not on Twitter, they're not being miserable, they don't care about the latest drama or discourse, or if Sonic would agree with their politics, or if Frye is a victim or racism, or if Spongebob supports trans rights.
They're just having fun with stuff they like! Lesson in that.