CAMBRIDGE ANALYTICA INSIDER TOLD PARLIAMENT THE BREXIT DATA SCANDAL WAS BIGGER THAN ANYONE ADMITTED
Cambridge Analytica's own Director of Business Development, Brittany Kaiser
@OwnYourDataNow, walked into Parliament in 2018 and blew the whole thing open. She told MPs the number of people whose Facebook data had been harvested was almost certainly far higher than the 87 million Facebook had admitted. Far higher. She said privacy had become a myth and that citizens' data was being scraped, resold and modelled as standard practice.
Then on New Year's Day 2020, while most people were sleeping off a hangover, Kaiser released a second tranche of internal documents. These ones covered Cambridge Analytica's operations across Brazil, Kenya and Malaysia.
They confirmed what many suspected about Brexit, that Leave EU
@LeaveEUOfficial, bankrolled by Arron Banks
@Arron_banks, had been pitched the same psychographic voter-targeting machine used in the Trump campaign. Work was done. An invoice existed. The money moved through UKIP rather than Cambridge Analytica directly, which was a neat trick given Arron Banks had publicly insisted there was never a paid contract.
Steve Bannon, who was vice president of Cambridge Analytica at the time, introduced Banks to the firm's CEO Alexander Nix in late 2015. The introduction led to meetings that Banks later described to Parliament as just "two or three" in number. The emails told a different story.
The Electoral Commission fined Leave EU for multiple offences including an incomplete spending return. The Information Commissioner's Office
@ICOnews fined Leave EU and Eldon Insurance, Banks's company, £120,000 for misusing people's data for political campaigning. The National Crime Agency investigated Banks over the source of £8 million in Brexit funding and then dropped it without charges in 2019.
Netflix made a documentary about it. Parliament held inquiries. Carole Cadwalladr
@carolecadwalla at The Guardian
@guardian kept the pressure on for years. Kaiser wrote a book.
Nobody went to prison. Banks stood as a Reform UK candidate in 2025. The institutions held their inquiries, wrote their reports, issued their fines, and then got on with their lives.
Your data built the targeting machine. Your vote was the product. The people who built it are fine.
Sources:
@guardian /
@BBCNews /
@Channel4News / Parliament DCMS Committee / Netflix The Great Hack / openDemocracy