Co-founder & CTO at @tryprofound, the marketing platform for ai. prev: @uber, @southpkcommons, @uw_ischool alum.

Joined June 2010
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Today, @tryprofound is excited to announce our $96M Series C at a $1B valuation, led by @lightspeedvp with participation from @sequoia, @kleinerperkins, @mattevantic, @saga_ventures and @southpkcommons. When we started Profound 18 months ago, we had two fundamental beliefs about where marketing is heading: 1. Every company will care deeply about how AI talks about their brand. 2. Every marketer will use AI Agents to do their best work, faster. Those beliefs are becoming reality faster than we imagined. Now, we serve more than 10% of the Fortune 500 and are the number 1 leader on the G2 grid for AEO. To double down on that momentum, we’re taking two big swings: π—£π—Ώπ—Όπ—³π—Όπ˜‚π—»π—± π—”π—΄π—²π—»π˜π˜€: AI workers that take marketing teams from concept to execution. π—£π—Ώπ—Όπ—³π—Όπ˜‚π—»π—± π—¨π—»π—Άπ˜ƒπ—²π—Ώπ˜€π—Άπ˜π˜†: certifications and cohort-based learning for marketers who want stay at the forefront of AI marketing. Reply with π—”π—šπ—˜π—‘π—§ for free access to one of our most popular agents. No account required and no strings attached.
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Saturdays at @tryprofound
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Just wrapped up another amazing @tryprofound Zero Click, our customer conference. This one was our 4th so far, and our 2nd time in NYC. Big shoutout to the team for making this event an absolute pleasure. I had the pleasure of being able to announce Profound Aim and Projects, our latest product helping marketers organize and execute on their work with AI, all in an enterprise-friendly way. More details on these products soon. The Zero Click world tour resumes later this fall, we'll be heading to London, Singapore, and Sydney in October. See you all there! The Profound EPDD (engineering, product, design, and data) teams played a huge part in this conference. Last months have been absolute an sprint releasing the product, data teams presented world-class and never-before-seen research, and our design team executed every single detail of the branding completely in-house. What a pleasure to work with this crew!
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Over the past 8 weeks, we've seen Agents usage 16x on @tryprofound. 40,000 hours of manual work now back in the hands of our customers... and we just launched our latest one yesterday at Zero Click NY. Learn more at our webinar on June 17th β†’ tryprofound.com/resources/we…
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πŸ§‘β€πŸ³ by @ivankunjasic
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A quick celebration: @tryprofound Projects shipped βœ… and presented at ZC βœ…
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Dylan Babbs retweeted
Today we are launching our first creativeconviction.ai interview series, and we are starting with Dylan Babbs (@dbabbs), co-founder and CTO of Profound. Dylan has one of the clearest views on craft as a competitive advantage, so we are honored to open with him. Over the coming weeks we will share conversations with more creative leaders: Stephen from Paper (@stephenhaney), Nir (@NirZicherman) from Oboe, Ben and Zubin from Raindrop (@benhylak; @snarkyzk), Paul from Ramp (@PaulJun_), Quinten from Tolan (@quintendf), and Diego from Family Office (@messybirkin). All of this lives on creativeconviction.ai, a platform sparking conversation around creativity, capital, and AI. The "why" is that we believe craft, product quality, and creativity are what build durable competitive advantages in the age of AI. The companies that compound fastest have the clearest point of view on how they want to look, feel, and be understood. As investors, we meet so many people building this way, and Creative Conviction is our attempt to create resources in service of this community, connecting people and championing the products and missions worth following. Dylan's interview: creativeconviction.ai/interv… Subscribe link: creativeconvictionpress.subs… cc: @thisisrayouf
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Dylan Babbs retweeted
Today, we're Creative Conviction (creativeconviction.ai), a platform sparking conversation around creativity, capital, and AI. We are honored to kick it off with a sit-down interview with @dbabbs, Co-founder and CTO of @profound, who shares the importance of craft as a competitive advantage, especially in building new categories. Link to article in thread! cc @Libbiefrost
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Mondays at @tryprofound
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And another ship: The team built a World Cup Agent (in 1 hour) that: 1/ Analyzes your competitors' World Cup marketing 2/ Audits your own marketing to surface missed opportunities 3/ Generates specific, high-quality articles to fill those gaps Get a demo of @tryprofound today
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New in Profound: Documents. Real-time collaborative Docs, native to the platform, with AI agents as active collaborators inside them. πŸš€ The software engineer who led this joined Profound about a month ago. Wild to watch. A lot more coming here tryprofound.com/blog/introdu…
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Data from @tryprofound
our OpenAI traffic 3x'd. the cause: ChatGPT added branded links inside answers instead of burying them in citations.ΒΉ but that's the small story. Codex went from 600k to 5m weekly users.Β² agents are choosing the stack now.
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🚒 Shipped today: A full rebuild of Sentiment in @tryprofound. Own ML model, own GPU infrastructure, every response analyzed line by line. Each claim about your brand tied back to the citations driving it and linked to an Agent that aims to correct the narrative.
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Dylan Babbs retweeted
The Codegen market is adding $5B/month. Marketing will be the next biggest market as measured by new dollars created
The first Marketing Engineer job board is now live: marketingengineer.jobs "Marketing Engineer jobs" became a breakout Google Search term after we introduced this new role. @Google already hired their first Marketing Engineer, and companies like @Cloudflare, @tryramp, @getserval, and @DistroKid are hiring for the same or similar role. Interested in posting an opening to our job board? There's a link at the top of the page to submit your role. This Saturday, some of the world's best builders compete at the first Marketing Engineering Hackathon at @tryprofound's HQ in NYC.
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