Joined January 2022
- Tweets 11,465
- Following 487
- Followers 61,629
- Likes 47,597
2,897 Photos and videos
Pinned Tweet
17 Nov 2022
Introducing Berkeley Mono Indie Commercial License. For aspiring small businesses and entrepreneurs. berkeleygraphics.com/typefac…
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The Silicon book from @arenamagdotcom @mualphaxi has landed on my desk. A spectacular tribute to semiconductor engineering. Acquire a copy.
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Jun 12
Objective beauty exists, post-modernists can go take a hike and come back enlightened.
Jun 12
My favorite is E46 by Erik Golpen, also under Chris Bangle as lead designer.
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U.S. Graphics Company retweeted
as/400 mug poors absolutely blown out rn, crying, kicking & screaming
couldn't be me thanks to my bromaxxer @usgraphics
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Jun 12
I hope ASUS ROG gets credit for the new M3 design.
REVEALED: New BMW M3!
The new BMW M3 will be all-electric, and the M Concept Neue Klasse gives you a first glimpse at what it’ll look like!
⚡️ 4 Motors Expected!
⚡️ Likely to exceed 800hp!
⚡️ Ducktail spoiler & huge diffuser!
⚡️ Wider wheel arches, deep front bumper & loads of aero!
⚡️ £100,00 & on sale next year!
So... What are your thoughts? 👀
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Jun 12
Midcentury-modernists understood the difference between Model# (identity and positioning) and SKU/PN# (inventory and disambiguation). In certain light, this is interface design.
Latest gaming monitors and their Model#s are shown below. The SKU# became the Model# due to number of reasons but most likely SEO at the expense of everything else. It's interesting to see the friction this causes -- browse gaming forums and the laborious enunciation of full model#s in gaming monitor reviews. Sony falls in this camp as well (WH-1000XM6 headphones).
The other end of the spectrum is also equally dysfunctional. Macbook 14" Pro means absolutely nothing except for the general physical size and tier. Which one? Late-2021 or Mid-2023 or Early-2025? Apple does have a SKU#, e.g. MLW394LR/3 but it's buried deep. It'd take quite an effort to find one on your device. The broad category distinction of the Model# is also generic: <None>, Pro, Max, Ultra, etc. "Is it pro or non-pro!??", the process of disambiguation so janky.
In stark contrast we have IBM Model 5250. The literal word "Model" is an explicit signifier what is about to follow. Medium granularity, sufficient disambiguation to distinguish from say previous generation 5150. Additional prefixes and postfixes can be added such as IBM Model K-5250X. IBM also had a large hierarchy of SKU#/PN# : Machine type (2065-I), Feature Code (FC7920), PN# (1520510), Software Code (5734-XC6), etc. These would not be hidden from the customer, but prominently displayed outside of marketing contexts for engineers to disambiguate and keep inventory.
I think the modern AMD EPYC server chip naming is excellent: 9554 vs 9555, last digit is the generation which has pros/cons for sorting but they must have a reason to put the generation number at the end; perhaps to inventory all 64-core server CPUs, they'd would be grouped together by corecount. There is also an OEM and Retail PN# such as 100-5000328WOF.
Anyways, it is quite interesting to see the marketing people following each other in a particular subindustry (gaming monitors).
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Jun 11
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I am declaring war on UI animations.
Jun 10
I see Apple is now in the business of mindless mental torture. If you do not wish to express yourself using their utterly useless and obnoxious text animations, they put you through trials that feel like those bad dreams where using your phone is impossible. Fuck you
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Jun 10
Make Windows 11 insanely fast.
Win R: SystemPropertiesPerformance.exe
Uncheck all except for one (anti-aliasing of fonts).
Fuck all UI animations.
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"Developers will love macOS 27, too."
Hey Apple, that's up to the developers to decide.
It also bakes in the implicit assertion that developers loved previous macOS releases. Idk, this kind of marketing is off-putting.
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It's their style since the Jobs era, presumptuous statements in keynotes:
"We think you're gonna love it!"
"You won't believe how thin it is."
"It's going to blow you away."
"Trust me, you're gonna love this."
Usually if a person constantly said this kind of stuff, there is a chance they're an asshole. Although, occasionally it is fine.
Obviously it works but IMO marketing can also be deeply effective, pleasant and even inspiring when it is pull, not push. Showing genuine passion for their products, humility, introspection, appreciation for competitors, etc. is rare. I quite like Framework marketing and approach for this reason.
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Reading some random forum post about disk related issue and often come across this UI. CrystalDiskMark, of course. Iconic.
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We will never experience living and driving through a non-LED infested city night. Half of the waking hours of humanity affected by the unstoppable deployment of LEDs, everything looks like the Dubai mall now. Completely insane civilizational trade off.
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Related: x.com/usgraphics/status/1911…
12 Apr 2025
New Yorkian and Chicagoan futurism shall be entirely devoid of RGB building lights and drone shows. Monochromatic 2200K-2700K lighting is far more understated, historical and beautiful. We don't need to follow the rest of the world. Thank you for your attention.
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