To ensure the highest rate of success, #Marketing teams should focus on sending offers to those customers who are most receptive to the promotion. In my latest article I provide a #Python tutorial that explains how to solve this problem with causal #ml.
tinyurl.com/2y62h8fz
Propensity models help brands forecast purchases and engagement, leading to better-targeted offers. Read @vickdata's article which includes a comprehensive guide to help you create a powerful propensity model for your marketing team.
towardsdatascience.com/data-…
In my latest article I’m sharing my framework for maximising productivity as a Data Science Leader.
The Ultimate Productivity System for Data Science Leaders medium.com/towards-data-scie…