I'm honoured to have been shortlisted as the @SkySports Grid Insider! This means I have the chance to bring my love of Formula 1 and passion of making YouTube videos to the telly! But I need your help, it's a public vote and I'm up against some incredible competition - so if you want to see on @SkySportsF1 in Barcelona, please click the link below! #SkySportsGridInsider

The simpler the thumbnail the better. 3 subjects is my rule, but some ideas you can boil down to fewer. This is a banger from @TommoMcCluskey The thumbnail is SO SIMPLE that it grab attention. Then the title does the heavy lifting to earn the click. This will FLY.

The best sign that things are going for a client's channel? The top 5 channels start copying your packaging, editing style and video ideas. Then you know you're winning.

An absolutely INSANE Saturday at Silverstone with @McLarenF1 and @YouTubeCreators As a long-time F1 nerd, the first time stepping into the garage and seeing the team working on the car was next-level. The speed of work, the provision of the engineers, the detail of feedback from the drivers... An unbelievable operation.

I'm the one sending it down lane two screaming 'THHHROUGH goes Hamilton'

If we know that 80% of the views on your channel come from 20% of the videos, why are you still expecting linear growth? Here's the exact strategy I used to grow a channel 160% in 90 days. If you've been creating for a while, you will have a handful of outliers that achieve so much success, that they dwarf the rest of your yearly output. I'm a big believer that to grow a channel fast, you should look to raise the roof rather than raise the floor. Seek to have bigger hits than minimise misses. Every channel has flops. But not every channel has the big spikes. So, how should we change our strategy with that in mind? Use 3/4 of your uploads to maintain. These are videos that build on previous successes and engage the returning audience. These are the heartbeat of your channel. Use the 1/4 to build. Make videos that have the potential to hit every viewer in your niche. These are broad appeal, high value and, often, high-lift to produce. They leverage your unique advantage, they are novel, and reward your viewers better than any other channel can. In other words, you're giving them the best chance at reaching more of your ideal viewers than the rest of your channel combined in the last 3 months. Providing these are the right viewers, you flood your channel with new viewers. They watch video after video, and the channel-wide view takes a massive leap. I'm not just waffling about this, I'm doing it. One of my clients is 160% up in the last 90 days because of this *exact* effect. I will be dropping that case study soon - follow if you want to see that.

Read this week and it's become my #1 most highlighted book. Actionable. To the point. Excellent.

UK businesses beware! Companies House wants all small businesses to start posting their profit and loss statements for the world to see. When this goes ahead, not only can everyone see your finances in detail, they’ll see what you spend your money on. If your business has figured out a great marketing strategy or an awesome tech stack it will be there to see. If your business made a loss, maybe because you’ve been investing in growth you’ve had a bad year, everyone will see your financials. If you’re a small startup and you’re trying to look bigger than you are to win your first serious client, they’ll know that their deal will be significant. Maybe they won’t do the deal or maybe they’ll use it as leverage. If you top up your pension account, your whole team will see it. This will also be a scammers dream. They can send an AI through the internet looking for ways to exploit this data. When it goes ahead, it will be another blow to UK entrepreneurship. Why start a business in the UK and have your detailed financials on show to the world? Don’t believe it? Here’s the link. Please share this. gov.uk/government/publicatio…

I'm looking for YouTube Thumbnail designers in the Automotive niche to work with a large automotive channel. Automotive experience is a must, being a car enthusiast is a bonus. Reply below with examples of your work and a link to your portfolio. (I will not be replying to DMs)

Casually watching a James Smith video and MY VIDEO shows up in his recently viewed? Great start to the morning

I'm a little out of the Mechanical Keyboard loop, recommendations? Looking to replace my Tofu 60% Needs to be: • Mac focused • Wireless • Hotswappable • Under $250ish What's good?

A service that I would love someone to create: A personal podcast feed where I can add long-form content into, to listen on the go or in the car. There are a load of YouTube videos that I only listen to. So you drop a YouTube link to it, and it auto downloads on your phone for your next journey. Could be solved by YouTube themselves tbf.

When I started my YouTube Strategy business, I sent out a few outreach emails to creators I wanted to work with - Jonny Smith was the first one. I'd watched him on Fifth Gear for years, and loved that he was all in on YouTube - the perfect client for me. Yesterday I led a Strategy Day with the team from The Late Brake Show to focus on what's coming up in the next year for the show - it was great to go into some real detail on YouTube tactics with the entire team there as well as seeing the strategy for the socials, too. The Renault 5? First time seeing one in person and it was genuinely exciting to look around - such a class looking little car. Next time I want to go for a spin in it. 2025 is going to be a big year for this channel 🚀

I’m hiring! Rare opportunity to help build a fast-growing YouTube agency from the ground up 🚀 You’ll be in charge of Operations. It’s full-time, hybrid (2 days per week in London). No experience required. But you must be super organised, a fast learner and genuinely interested in the creator economy. More details and application form here: safwaan-mohammed.notion.site… Please share with anyone who might be a good fit.

I've served my time with my boring-but-sensible Diesel VW Golf. It was time for something a little more 🤌🤌🤌

Frame.io is a valuable tool for me to give clients feedback on their videos. But my god, it is useless at actually playing video. Stuttery unless you have the best of internet connections. When you don't, it basically won't play smooth video - even if you leave it to spool. The mobile app is useless and glitchy. Are there other, better services out there?

I invited 30 channel members to race against me and a group of motorsport YouTubers. Here’s what happened 👇🏼 youtu.be/VspSl-UKE9s?si=uLW7…

I think this is my favorite video packaging ever